MUST BE ABLE TO BE IN OFFICE NEAR BRIGHTON TWICE A WEEK
We’re looking for a commercially minded Head of Marketing to lead the marketing function across a growing wellness brand portfolio. This is a senior leadership role, heading up Brand Management and working closely with an in-house content team, Sales, and D2C to drive sustainable brand growth.
Your core objective will be to build mental and physical availability —strengthening brand presence, accelerating innovation, and ensuring world-class execution across channels, markets, and touchpoints.
The Role You’ll own the end-to-end brand and marketing strategy, translating long-term ambition into high-impact in-year delivery. You’ll lead teams to deeply understand consumers, create standout creative, and deliver growth through innovation, communication, and flawless execution.
Key Responsibilities Lead the development and execution of global multi-year brand plans, with a strong focus on in-year delivery and impact
Manage and develop Brand and Content teams to ensure deep consumer understanding and insight-led decision making
Drive innovation and renovation pipelines, translating insight into fast-moving, relevant product and portfolio opportunities
Optimise the global portfolio, balancing growth, simplicity, and scalability
Lead the development and execution of brand communication platforms across all channels
Oversee creative campaigns end-to-end: insight, proposition, briefing, ideation, and execution
Act as guardian of creative direction and all consumer-facing communications, ensuring consistency and brand alignment
Oversee content strategy and calendars across all channels and markets
Stay closely connected to consumers, competitors, and category trends to keep thinking fresh, relevant, and differentiated
Own and manage the marketing budget, ensuring efficient and effective channel investment
Lead media strategy across long-term brand building and short-term performance, collaborating closely with D2C and external partners
Measure, track, and optimise brand performance, particularly mental availability and brand health metrics
Partner closely with Sales to drive physical availability across retail, online, and international markets
Skills & Experience Proven senior marketing leadership experience within consumer, wellness, sport, fitness, or nutrition brands
Strong strategic thinker with the ability to execute at pace
Track record of building brands through creative excellence and commercial discipline
Experienced people leader, skilled at coaching, developing, and delivering through teams
Deep understanding of consumer behaviour, insight, and market dynamics
Highly organised with strong project and stakeholder management skills
Confident managing agencies, partners, and cross-functional teams
Retail and distributor experience, including customer sell-in and shopper marketing collaboration
Digitally fluent, comfortable with content-led and social-first platforms (e.g. TikTok)
Thrives in fast-paced, scale-up or high-growth environments
International brand experience preferred, including working with distributors (US experience a strong advantage)
Personal Attributes Commercially savvy, with confidence across P&L, margins, and performance metrics
Curious, culturally aware, and plugged into marketing trends and best practice
Collaborative and low-ego, able to align teams around shared goals
Balanced planner and executor—strategic yet hands-on
Detail-oriented, ensuring all output is on-brand and on-brief
Passionate about wellness, sport, fitness, and nutrition
Self-starter with energy, resilience, and ambition to make a meaningful impact
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