Midlands, UK (Hybrid/Flexible)
We’re looking for a strategic and hands‑on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.
You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.
Key Responsibilities
* Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.
* Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
* Lead multi‑channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
* Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
* Collaborate with regional teams, agencies, and cross‑functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
* Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
* Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
* Build and manage global partnerships with media, influencers, and distribution channels.
* Ensure compliance with international regulations, including GDPR and other data privacy laws.
* Mentor and support marketing teams or coordinate across matrixed regional functions.
About You
* 5–10+ years in marketing, including at least 3 years in a global or multi‑market role
* Experience in hospitality or a similar sector is advantageous
Education
* Bachelor’s degree in Marketing, Business, Communications, or related field
* Professional qualifications (e.g., CIM) or a Master’s degree are a plus
Technical Skills
* Strong expertise in digital marketing (SEO, PPC, paid social, email marketing)
* Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite
* Data‑driven mindset with experience in A/B testing and attribution modelling
Soft Skills
* Excellent project management and cross‑cultural communication skills
* Strategic thinker with a hands‑on approach
* Strong stakeholder management and influencing skills
* Creative, adaptable, and comfortable in a fast‑paced environment
Additional Requirements
* Fluency in Spanish is essential
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