Role Summary
We are looking for a talented Senior Digital CRO (Conversion Rate Optimisation) Manager to play a pivotal strategic role in shaping the digital customer journey for our valued customer, by leveraging behavioural data, performance analytics and stakeholder insights. Responsible for managing a cross-functional Digital team—including a Frontend Developer, eCommerce Executive, Customer Insights and Data Analyst and CRM executive—this role translates data into the design and implementation of actionable strategies that drives customer satisfaction and sustainable revenue growth.
Department:
Digital
Location:
Remote or Leeds/Swansea (Hybrid)
Position reports to:
Marketing & Digital Director
Position is responsible for:
Conversion Rate Optimisation across all Ickle Bubba sites globally.
Contracted hours:
Full-time: Monday-Friday, 37.5 hours per week
Salary:
Competitive
What are we about?
An exciting opportunity has arisen for a Senior Digital CRO Manager to join the Digital team of one of the fastest growing nursery brands in the UK. Ickle Bubba is a design led, British manufacturer, and as part of exciting plans we’re looking for a dynamic person to join our award-winning team.
Having the right people is key to creating success – so we’re looking for someone awesome to join our team and help us achieve our vision “To become a globally recognised, market-leading nursery brand.”
Perhaps that’s you? We’d love to find out.
Key Responsibilities
* Own the deployment of the overall Digital strategy, grounded in user data and aligned with broader business goals aligned to both customer experience and trading performance
* Manage a high-performing team, providing strategic and day to day direction and mentoring across digital product management, CRM functions and eCommerce
* Analyse customer journey data, performance trends, and testing outcomes to shape optimisation roadmaps and deliver on them.
* Collaborate with the wider marketing teams to extract insights and transform them into strategic initiatives, whilst also providing key insights that will help shape their strategic direction.
* Define and prioritise testing hypotheses based on data insights, previous experimentation, or your own knowledge base of potential opportunities.
* Drive alignment across the organisation with clear communication of CRO outcomes and strategic rationale
* Translate customer behaviours into actionable narratives that inform journey, personalisation, content, and channel decisions
* Ensure that testing, CRM segmentation, and on-site experience are optimised through a holistic lens, rather than in silos
* A player manager, you will be happy to support when required, with a strong team mentality.
About you:
We would love you to be on the next stage of our journey with us, delivering the amazing products that we are known for. To be successful in this role, you will need:
* Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory
* Proven experience in leading multi-disciplinary teams with a coaching and insight-led approach
* High-level proficiency in interpreting CRO and CRM data, using tools like GA4, heatmaps, session recordings, and advanced reporting platforms
* Excellent communication skills, especially in translating data into clear, compelling insights for non-technical stakeholders
* Skilled in prioritising high-impact opportunities based on customer pain points and business objectives
* Comfortable in cross-functional environments with an ability to create alignment around complex data narratives
* Adept at balancing long-term strategic vision with short-term optimisation wins
* An ability to manage and report within digital and analytical platforms e.g. Shopify, Bloomreach, GA4, Clarity and similar eCommerce analytics platforms.
Be yourself - Our differences make us stronger
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Ickle Bubba we believe everyone can deliver outstanding results - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion or beliefs. We celebrate difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Ickle Bubba can be themselves and know they belong.
Benefits Include:
* 25 days annual leave plus bank holidays
* Buy or sell up to 5 days holiday each year
* 35% discount for employees, friends and family
* £1,000 maternity/paternity gift voucher
* Enhanced maternity pay
* Bonus scheme
* Company sick pay policy
* Group Life Assurance
* Cycle to work scheme
* Access to Perkbox offers and rewards including virtual GP, free gifts and over 250 retail partner discounts
* Health and wellbeing support through Perkbox
* Hybrid/flexible working
* Recommend a friend recruitment (£500 on successful completion of probation)
Our core behavioural values:
· One team – We work as a team by using great communication, having alignment of goals understanding the vision and mission, and most importantly having each other's backs; treating each other with care and consideration.
* Honest – We are able to give clear, empathetic, and honest feedback, in a considerate way, and be able to take constructive feedback to nurture the happiness and growth of the individual, team or business.
* Growth Mindset – We are a team that is always thinking how we can grow, improve and innovate. Being highly determined to make Ickle Bubba scale in a sustainable and efficient way.