Farrow and Ball - Retail Marketing Lead (FTC 9 months) Wimborne, Dorset
We are currently looking for an enthusiastic individual to join our Retail Marketing team at our head office in Wimborne as a Retail Marketing Lead. The role will be a fixed term contract of 9 months and will be on a hybrid basis between home and our head office in Wimborne, Dorset, with in‑person contact 2 days per week.
Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
Reporting to the Retail Experience Marketing Manager and working closely with the UK & EU retail sales team, the Retail Marketing Lead is accountable for developing, supporting and executing brand strategies, marketing campaigns and initiatives adapted to the relevant market. You will be the dedicated marketing point of contact responsible for marketing activation across the direct retail estate.
This role will suit a pro‑active individual who is organised, adaptable, enthusiastic and a self‑starter.
What we expect from you as a Retail Marketing Lead:
Key Responsibilities
Communication
* Work with global brand team to ensure consistency in marketing messaging, responsible for creation or adaption, translation, proofing and distribution of activation communications relating to:
* Retail Campaign guidelines localisation, translation, and communication
* Activity retail briefing and communication
* Project stakeholder communication
* Liaising with Social / Ecommerce team for external communication and amplification
Presentation
* Managing adherence to brand standards and consistency
* Completing and maintaining event and activation guidelines and procedures i.e event request process, local networking guidelines
* Ensuring that activity is in line with brand standards and market position
Activation
* Support retail sales team strategy by creating and executing appropriate plans and tactics to deliver impact and sales for the brand to continue industry leadership
* Campaign amplification through showroom activation and tools
* Identify opportunities and deliver showroom activity and local partnerships including physical events, conferences, local institutions, local publications, email, social and web. Adapting to consumer profiles.
* Review event requests in line with expected sales uplift.
* Supply event materials as agreed.
* Activate and communicate new showroom openings/relocations/refurbishments
* Scoping, briefing and fulfilment of point of sales/collateral to activate initiatives - working with studio, brand and creative
* Organising content capture
Team engagement and support
* Working with the Retail Co‑Ordinator to deliver activation
* Contribute to channel and market monthly/quarterly meetings
* Inform and support retail activation planning and strategy by market
* Ensure programmes are developed and delivered to budgets
* Foster a culture of continuous improvement through evaluating results
* Monitor customer, market and competitor activity in the décor industry
Key Attributes
* Previous marketing experience ideally having worked in a similar role within a retail company
* Able to deliver business benefits / business result
* Able to maintain focus on company's overarching goals and objectives
* Able to develop effective relationships and work cross functionally
* Capable of handling stakeholders of all levels
* Able to adapt to work in an ever‑changing multi‑cultural environment
* Excellent communication skills both written and verbal
What You Can Expect From Us
* 25 days’ annual leave (increasing with length of service) plus bank holidays
* Annual salary reviews, based on individual performance
* Enhanced Maternity and Paternity pay
* Generous staff discount on F&B products
* Access to our retail discounts platform
* Employee Assistance Programme with 24/7 support
* Health Cash Plan
* Company Sick Pay
* Group Pension Scheme, matched by F&B
* Life Assurance
* Refer a Friend scheme
* Cycle to Work scheme
* Season Ticket Loans for travel
At Farrow & Ball, diversity, equity and inclusion (DE&I) is an integral part of who we are and how we do business. We believe diversity is the key to creativity. So we’re committed to creating an environment where differences are valued, people are treated fairly and everyone is free to truly be themselves.
We welcome applications from everyone who wants to work with us, and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help.
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