A fantastic opportunity has arisen for a Marketing Manager to lead the development and implementation of the company’s overarching communication and marketing strategies. This role is pivotal in promoting the organisation’s products and services, strengthening brand presence, and ensuring a consistent and engaging message across all platforms.
The position involves overseeing content creation, managing advertising and PR activities, coordinating events and digital campaigns, and working with third parties to deliver high-quality outputs. The successful candidate will also manage junior team members and report regularly to the leadership team on campaign performance, engagement, and ROI.
Key Responsibilities
Strategy & Planning
* Develop and implement an integrated marketing and communications strategy aligned with business objectives.
* Plan and manage multi-channel campaigns to drive brand awareness, customer engagement, and sales growth.
* Monitor market trends, audience insights, and competitor activity to guide strategic decisions.
Brand Management
* Ensure brand consistency across all communication materials and customer touchpoints.
* Oversee the creation of content, including brochures, press releases, website copy, newsletters, and social media.
* Develop compelling storytelling that reflects the organisation’s values and identity.
Digital Marketing
* Support the management of the organisation’s online presence, including website optimisation, SEO/SEM, email marketing, and social media channels.
* Analyse digital metrics and campaign data to improve engagement and ROI.
* Coordinate paid media activity and third-party partnerships.
Communications & PR
* Serve as the primary contact for media enquiries and press relations.
* Develop proactive PR opportunities and manage crisis communications when required.
* Produce internal communications to ensure alignment and engagement across the organisation.
Project & Budget Management
* Manage marketing budgets and provide clear reporting on spend, performance, and outcomes.
* Collaborate with external agencies, photographers, designers, and copywriters to deliver high-quality projects.
* Plan and execute events, product launches, and promotional campaigns.
* Work with influencers and third-party partners on collaborations and promotions.
Leadership & Collaboration
* Line-manage and support junior marketing team members.
* Work closely with sales, operations, and senior leadership to ensure cohesive messaging and aligned objectives.
Skills & Competencies
* Exceptional written and verbal communication skills.
* Strong project management and multitasking abilities.
* Creative thinker with strong strategic insight.
* Data-led approach to marketing performance and evaluation.
* Proficiency with digital tools (Google Analytics, CMS, CRM, social media management platforms).
* Experience managing external agencies and suppliers.
* Ability to work under pressure with sound judgement and adaptability.
Typical Qualifications & Experience
* Degree in Marketing, Communications, PR, or related discipline (or equivalent experience).
* 5+ years’ experience in marketing or communications, ideally with managerial responsibilities.
* Experience spanning strategic planning and hands-on delivery.
* CIM or equivalent professional qualification is desirable.
* A background hospitality and events would be highly beneficial