Our client is a leading sporting goods company with offices around the globe.
The Amazon PPC Manager will manage advertising campaigns on Amazon, using relevant keywords, products and creatives and ongoing performance optimisation to deliver on the advertising strategy. The role will be responsible for driving market share on Amazon whilst maintaining return on investment.
Working closely with the Amazon and DTC teams, the Amazon PPC Manager will increase sales via Amazon and align cross-channel strategy with the DTC team.
Key responsibilities:
* In collaboration with the Acquisition Lead, develop and execute the Amazon Advertising strategy
* Manage Amazon Advertising across multiple regions and brands, ensuring high visibility for key products whilst maintaining ROAS
* Day-to-day campaign optimisation including budget allocation, keyword strategy, bid management, product selection, creative optimisation and performance analysis
* Collaborate with the Amazon Marketplace Managers to define an advertising focus by region, jointly driving sales for each region
* Align keyword strategy, product focus and creative with the DTC team to deliver on a consistent cross-channel strategy
* Work closely with the design team to develop highly relevant creatives in-line with brand guidelines
* Track KPIs on a regular basis and own weekly and monthly reporting for Amazon Advertising and Amazon performance overall as part ...