General Sales Manager – Main Dealership Location: Crewe Salary: £50,000 basic | £85,000 OTE | Company Car Included Richard Abson Group is thrilled to be working with a highly respected main dealership in Crewe, searching for an experienced General Sales Manager. This is a fantastic opportunity for a driven automotive leader who excels in managing people, optimising performance, and delivering exceptional customer experiences. About the Role: As General Sales Manager, you’ll be at the heart of the dealership’s success, overseeing a motivated team that includes an Assistant Sales Manager, Business Manager, and 9 New & Used Car Sales Executives. You’ll be responsible for delivering volume and profit targets across new and used vehicles while maintaining strong F&I performance and compliance standards. Key Responsibilities: * Lead, motivate, and inspire the sales team to exceed targets and deliver a world-class customer journey * Drive performance across new and used car sales, finance, and insurance products * Maintain full FCA compliance and ensure all sales processes meet brand and group standards * Deliver consistently high levels of customer satisfaction and retention * Collaborate with manufacturer partners and internal stakeholders to meet business objectives * Lead from the front with a hands-on approach and clear performance expectations About You: * Currently working as a General Sales Manager, Sales Manager, or a senior leader in an automotive sales environment * Proven ability to lead a high-performing sales team * Strong understanding of both new and used car markets, along with finance and insurance products * A confident communicator, results-focused, and passionate about coaching and development * Highly organised, resilient, and committed to delivering an outstanding customer experience Working Hours: * Monday to Friday, 9am – 6pm * Every other weekend OFF * Plus one day off during the week, every week What’s on Offer: * £50,000 basic salary * £85,000 OTE (realistic and achievable) * Company car * The opportunity to lead a strong, experienced team in a supportive and well-established dealership * Ongoing development and progression with a forward-thinking group If you’re ready to step into a rewarding leadership role and make a real impact, apply now or send your CV directly to Jake Jones at Richard Abson Group