Advert
Market Insight Executive
We are offering an exciting opportunity to join the vibrant Market Insight Team within Communications and Marketing. This role is for a fixed-term of 16 months to provide enhanced Market Insight to support Academic Futures transformation.
This role will provide a broad grounding in market analysis, data analysis, market research and business intelligence and will equip the successful candidate for a career in business research, including developing skills and discovering how data and insight influence decision making within an organisation.
Candidates must have strong numerical and literacy skills, experience of surveys, an interest in higher education (what courses to offer, what makes a course attractive) and a passion to work with data and market insight.
Reporting into a Senior Market Analyst, the key focus of the role will be the provision of research to support Cardiff University in attracting the right new students. The successful candidate will be involved in a wide range of projects including new programme and market development, competitor analysis, student panel research, as well as evaluating marketing campaigns, activities and events.
The successful candidate must have strong attention to detail and the ability to meet tight deadlines and balance conflicting priorities, as well as good organisational skills, an enthusiastic attitude and a team-centred approach to your work.
This role is full-time and fixed-term for 16 months.
Salary: £33,482 - £36,130 per annum (Grade 5)
Date advert posted: Friday, 1 August 2025
Closing date: Friday, 29 August 2025
Cardiff University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds who have the ambition to create a University which seeks to fulfil our social, cultural and economic obligation to Cardiff, Wales, and the world. In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements.
Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.
Job Description
Key Duties
* Produce regular and one-off data reports and analysis of information, both quantitative and qualitative, from a range of internal and external data sources.
* To become an expert in Higher Education market data (including HESA, UCAS, tuition fee datasets etc.).
* Produce data and market information in a way that is clear and easy to interpret for different audiences, to ensure an evidenced based approach to student recruitment activity and degree programme portfolio development.
* Use technical skills and appropriate tools and datasets (e.g. Excel, Power BI and Online Surveys to extract, clean and develop data from internal and external sources (including data profiling to uncover anomalies prior to data analysis).
* Undertake desk-based competitor, market and industry horizon scanning to ensure that decisions made regarding our portfolio and student recruitment activity are informed by the wider market context.
* Identify patterns and trends. Perform data intensive analysis through informed data mining and associated data research methods (primarily using Excel and Power BI) to uncover relationships between data entities and identify market potential and viability.
* Support the running of corporate marketing surveys such as the Applicant Survey.
* Establish working relationships with key contacts, developing appropriate communication links with the University’s Schools and College teams.
* Collaborate with colleagues in the Market Insight team to make recommendations for improvements to established processes and procedures.
* Plan and deliver specific small-scale projects, co-ordinating and supervising project teams created on an occasional basis. Create specific working groups from colleagues across the University to achieve objectives.
* Contribute, where appropriate, to general marketing activities within the University as part of the Communications and Marketing team.
* Instruct and guide other employees across the University on market analysis practices as required.
* Undertake a variety of administrative duties to support the department.
General Duties
* Undertake quality checking of analysis prepared by Market Insight colleagues and when appropriate, by other members of the Cardiff Data Professionals community.
* Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties.
* Abide by University policies on Health and Safety and Equality and Diversity.
* Perform other duties occasionally which are not included above, but which will be consistent with the role.
Person Specification
Essential Criteria
Qualifications And Education
* Degree/NVQ 4 or equivalent Professional membership/experience.
Knowledge, Skills and Experience
* Excellent numeracy and data manipulation and analysis skills, with clear attention to detail.
* Excellent communication skills (both written and oral).
* Experience of research and analysis.
* Ability to specify, design, build and cleanse quantitative data sets.
* Ability to demonstrate confidence in analysis and interpretation of quantitative data sets.
Customer Service, Communication and Team Working
* Ability to communicate conceptually detailed and complex information effectively and professionally with a wide range of people.
* Evidence of ability to explore customers’ needs and adapt the service accordingly to ensure a quality service is delivered.
Planning, Analysis and Problem solving
* Evidence of ability to solve expansive problems using initiative and creativity; identifying and proposing practical solutions and resolving problems with range of potential outcomes.
* Evidence of ability to work unsupervised to deadlines, planning and setting priorities for own work and that of others and monitoring progress.
Desirable Criteria
* Experience of using Excel
* Experience of using Power BI
* A willingness to undertake training and development
* Postgraduate qualification
* Experience of working in a Higher Education environment
* Fluency in Welsh, written and oral
Additional Information
There are two roles available, each for a fixed-term of 16 months to provide enhanced Market Insight to support Academic Futures transformation.
Salary Range Min.
33,482
Salary Range Max.
36,130
Job Category
Marketing, Media and Public Relations
Grade
Grade 5 #J-18808-Ljbffr