Fractional SEO Lead (Healthcare / Clinics) — Own Organic Growth
AuDHD Psychiatry is a fast-growing private ADHD & Autism clinic. We are replacing an underperforming SEO agency and are looking for a senior operator to take full ownership of organic growth.
This is a fractional (part-time) role for someone who can think and execute at a high level — not a junior, not a task-based freelancer.
The role
You will own SEO end-to-end and be accountable for improving bookings from organic search.
This includes:
* Taking over from our current SEO agency and replacing them entirely
* Diagnosing and fixing technical SEO issues (site structure, indexing, Core Web Vitals)
* Identifying where we are losing traffic and conversions
* Developing and executing a high-intent content strategy
* Improving conversion from organic traffic (in collaboration with CRO)
* Building and managing backlink / authority strategy (directly or via contractors)
* Working closely with our performance marketing lead and CRO support
* Building reporting focused on bookings and revenue, not vanity metrics
What we’re looking for
* Proven experience driving SEO growth in healthcare, clinics, or other high-trust (YMYL) sectors
* Strong technical SEO capability (you can diagnose and fix issues, not just report them)
* Experience improving conversion from organic traffic
* Hands-on operator — able to execute, not just strategise
* Experience replacing or outperforming SEO agencies
* Commercial mindset — understands how SEO translates into bookings and revenue
* Comfortable working in a small, fast-moving team with high ownership
Nice to have:
* Experience in ADHD, mental health, or private healthcare
* Experience managing contractors (content, outreach, dev)
Role setup
* Fractional / part-time (2–3 days per week)
* High ownership, high impact
* Initial 4-week trial with clear performance expectations
* Opportunity to scale into a larger role if successful
Application requirement (important)
Please include a short Loom (8–12 minutes) covering:
* A brief audit of our website SEO and performance
* Key issues (technical, content, authority)
* Where we are likely losing traffic or conversions
* Backlink / authority assessment
* Quality of current links
* What’s missing vs competitors
* Your top 3 priorities for the first 30 days
* Be specific and practical
* How you would measure success
* Focus on bookings / revenue, not rankings
Please limit prep time to 1–2 hours — we are looking for how you think and prioritise.
To apply
* Send your CV and Loom to:
Compensation & Structure
We are open to both fractional and full-time candidates.
* Fractional (preferred to start): £300–£400/day (2–3 days/week), initial 4-week trial
* Full-time: £65,000–£75,000 base (depending on experience), with performance-based upside
We typically start in a fractional capacity to validate impact quickly, with the opportunity to move into a full-time role for the right person based on results.