At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.
We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.
Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.
What Youll Do
Lead the creation and implementation of holistic marketing strategies for Wilson Team Sports across EMEA, with full ownership and accountability for building awareness, driving consideration, and igniting conversion across all channels.
Working with the Sales and Functional Marketing Teams (Digital, PR Comms & Influencer), you will lead and direct the marketing strategy – ensuring clear direction, support, and follow-up on outcomes.
Using your leadership and communication skills, you will collaborate with marketing counterparts at Wilson HQ to ensure the needs of EMEA customers and consumers are met; from product inception through to campaign delivery with key trading partners..
Specific tasks and responsibilities include but are not limited to the ability to
* Working closely with the Global Marketing Director and Functional Marketing Teams, you will plan and deliver a Brand and Sport specific Omni Marketing Strategy that builds long term brand equity and drives shorter term tactical goals in line with the overall business objectives.
* Create and own the full year regional marketing calendar, taking the global brand and product campaigns and developing locally relevant campaigns that build awareness and drive consideration and conversion through own and partner channels.
* Take the regional lead on the overall marketing strategy and direct the execution for key global brand partnerships like the NBA & NFL in Europe (experiential, retail, media components)
* Identify marketing and collaboration partners that can best accelerate brand engagement and consumer acquisition.
* Provide clear briefs to Functional Marketing Teams and external Agencies, follow up on projects, and report on outcomes to key global and regional stakeholders.
* Build business cases and support the implementation of technology and resource to maximize opportunities.
* Set up and provide a clear feedback loop with the global Team Sports team, ensuring regional and country specific needs are met for early in the product, brand, and marketing planning phases.
* Partner with the global Team Sports team to coordinate and deliver product launches, brand campaigns, content development and promotions.
* Own, plan and manage the overall EMEA Team Sports Marketing budget in line with Wilson fiscal planning cycles.
What We Are Looking For
Degree Educated in Marketing or related field or with relevant professional experience, including 5+ years’ marketing management experience in a branded consumer goods businesses and/or leading sporting goods company. You will have created and implemented holistic marketing strategies, will have experience working with agencies, particularly experiential and be able to demonstrated experience managing trade marketing plans
What Well Provide
* Local benefits
* The opportunity for independent and self-reliant work
* A friendly and vibrant working environment in a dynamic and international team
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