The Role:
The Marketing Manager will work closely with Directors and colleagues to drive engagement, growth, income generation, and brand visibility across Schools North East and its associated programmes. As a key member of the leadership team, you will develop and deliver a coordinated marketing and communications approach that supports the charity s strategic priorities and strengthens its position as the Voice of North East Schools.
Your primary focus will be the delivery of high-quality marketing campaigns, communications, and audience engagement activity across all organisational workstreams. You will play a central role in increasing reach, strengthening stakeholder engagement, supporting revenue growth, and ensuring consistency of messaging across all platforms.
Success in this role requires the ability to manage multiple priorities while maintaining high standards of creativity, organisation, and delivery. You will be a confident communicator and relationship builder, able to work collaboratively across teams while also taking ownership of projects and campaigns from concept to completion.
Working alongside the Marketing & Communications Officer and wider teams, you will help ensure Schools North East continues to deliver impactful communications, strong audience engagement, and commercially successful campaigns that support the sustainability and growth of the organisation.
The Marketing Manager will drive organisational growth by transforming the "Voice" of Schools North East into an engine for income generation and member retention. You will build upon quality content creation to focus on coherence, ensuring every campaign across events, policy, and memberships is integrated, consistent, and delivers a clear Return on Investment (ROI).
Key Responsibilities:
Revenue & Growth
* Develop and deliver annual marketing and communications plans aligned to organisational priorities
* Revenue Generation & Commercial Growth: Drive delegate acquisition and membership growth through targeted campaigns to improve conversion rates, delegate numbers, and memberships
* Segmented Engagement: Lead the development of tailored engagement strategies for different stakeholder groups, ensuring communications are purposeful, relevant and aligned to the needs of schools, partners, sponsors and wider stakeholders
* Digital Transformation: Lead the strategic expansion of our digital presence to increase professional visibility and high-level engagement
Content, Campaign & Brand Coherence
* Campaign Leadership: Lead integrated marketing campaigns that amplify the commercial and reputational impact of the events programme, membership offer and policy influence work
* Brand Guardianship: Manage the brand identity across all internal and external channels to ensure total consistency of the Schools North East "Voice"
* Comms Innovation: Reinvigorate e-comms with a dynamic approach designed to reduce information overload and improve engagement metrics
* Policy Distillation: Distil complex policy and educational information into clear, compelling narratives that support organisational advocacy
Systems, Analytics & Team Leadership
* Performance Metrics: Utilise data analytics and member feedback to report on ROI and justify marketing effort and spend
* Operational Optimisation: Lead the development and optimisation of the CRM and website
* Cross-Functional Integration: Work as the "Glue" between Business, Events, and Policy teams to ensure marketing activity directly supports their specific delivery goals, marketing operations, improving user experience, and ensuring strict data compliance
* Team Mentorship: Line manage the Marketing & Communications Officer, setting clear KPIs and fostering a high-performance, collaborative culture
Essential Requirements
* Strong interpersonal skills: The ability to build positive relationships with colleagues, members, sponsors, partners, and external stakeholders
* Highly motivated: The ability to manage competing priorities, work at pace, and deliver high-quality outcomes to deadline
* Delivery track record: Demonstrable experience of marketing that supports audience growth, engagement, events, memberships, and income generation. A strong history of managing multi-channel campaigns that have had a measurable impact
* Digital performance: Demonstrable experience of improving website performance through SEO, content optimisation and user journey design, resulting in measurable outcomes
* Technical proficiency: Experienced in using CRM platforms, website content management systems, analytics platforms, social media channels and other marketing technologies to support organisational objectives
* Analytical mindset: Ability to use data-driven insights to shape messaging and improve the effectiveness of marketing spend
* Strategic distillation: Exceptional ability to translate complex information into messages that drive stakeholder action
* Leadership capability: Proven experience of leading projects or teams, with a demonstrable ability to mentor, develop, and foster a high-performance culture
Desirable
* Experience in the education, charity, membership, or public sector
* Formal line management experience (e.g., 1 3 direct reports), including setting objectives and conducting reviews.