Head of Media Planning
Location:
London (Hybrid – 3 days in the office)
Contract:
Full-time
Salary:
£70,000–£80,000 + Benefits
Lime Talent is partnering with a high-growth branded food company as they continue their UK expansion. With major investment going into brand building and media activation, they're hiring a Head of Media Planning to lead the development, optimisation and measurement of their paid media strategy. You'll manage a small team and collaborate with best-in-class media and creative partners to deliver campaigns that drive brand growth.
The role
Reporting to the Director of Brand & Marketing, you'll take full ownership of the media strategy across all paid channels. You'll be responsible for planning, tracking and analysing performance, maximising return on investment, and ensuring media plays a central role in the brand's long-term growth.
What you'll do
* Build and execute an annual media strategy and channel plan, aligned to brand and commercial goals.
* Manage agency partnerships to deliver impactful, insight-led campaigns with strong ROI across a £5m+ budget.
* Lead media planning and buying across TV, digital, OOH and partnerships, optimising the channel mix.
* Oversee campaign measurement, reporting and post-campaign analysis; present insights and recommendations to senior leadership.
* Work closely with brand and creative teams to ensure media and creative strategies are fully integrated.
* Lead, coach and develop two direct reports, building future capability in the team.
About you
* Proven track record in media planning and buying, ideally within FMCG or consumer brands.
* Deep knowledge of the media landscape, channel performance and cost dynamics.
* Strong analytical mindset with experience turning data into actionable insights.
* Skilled in managing agencies, budgets and senior stakeholder relationships.
* Collaborative and adaptable leader with excellent communication skills and attention to detail.
* Thrives in a fast-paced, high-growth environment.
Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to
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