Job Description:
Communications Manager - Media Relations
Angel Court, London EC2R 7HJ – hybrid, office 2 – 3 days per week
Permanent
Full time 37.5 hours per week
Salary £46400 - £58000 depending on experience
We consider all types of flexibility wherever possible, including locations, hours and working patterns.
We make health happen
The role
You’ll be a member of a busy media relations and wider Corporate Affairs team, playing an active part to promote and protect Bupa’s reputation through proactive and reactive communications.
You’ll understand the external landscape and the impacts of wider industry and world events on Bupa, identifying opportunities and threats. You’ll have proven PR skills including media relations, stakeholder relations, thought leadership, event management and social media, as well as measurement and evaluation.
You’ll call on strong media contacts (preferably in the national, consumer and / or health space) and be able to demonstrate experience planning and executing both proactive campaigns and handling issues and crises.
You’ll work in collaboration with wider Bupa teams to deliver joined-up integrated channel engagement across paid, earned and owned channels. You will also work with senior stakeholders to help design and deliver strategic campaigns that align to market leadership and drive business impact.
You’ll be comfortable working with research and data and be able to pick up new concepts quickly, as well as demonstrating strong organisational skills, enthusiasm and creativity.
All members of the media relations team have regular exposure to the Bupa executive and leadership teams in the UK, so being able to work with leaders at a senior level and representing external relations and corporate affairs confidently is a must.
How you’ll help us make health happen
1. Advise senior leaders and deliver effective proactive corporate and consumer PR campaigns which reflect business priorities and enhance Bupa’s reputation and brand in the UK as a market leader and employer of choice.
2. Deliver all aspects of campaigns to a high quality and standard, on time and within budgets, aligned to our strategic objectives.
3. Utilise media relations contacts and skills to generate strong proactive coverage across national, consumer, regional and trade media, as well as handling issues and mitigating negative coverage with both media and internal stakeholders, advising the business of the risks and potential outcomes associated with specific enquiries and recommending courses of mitigating action.
4. Plan and deliver strategic and tactical responsibilities both independently, and where necessary, managing agency support.
5. Plan and prioritise workload to meet commitments, delivered with clear plans and time frames.
6. Align work with relevant stakeholders and work to reduce bottlenecks and ensure delivery in line with agreed timescales.
7. Build and maintain excellent stakeholder relationships with all levels of management within Bupa and the wider Corporate Affairs function, as well as building media and external stakeholder contacts across the health landscape
8. Actively participate in ensuring the smooth running of the press office function:
9. Confidently handle media enquiries from national, regional and specialist media
10. Produce and align high quality written materials, including written statements, Q&As, briefings, press releases under time pressure
11. Liaise with senior Bupa leaders to provide counsel, aligning on approach and approvals
12. Participate in the rota for the Duty Press Officer to cover out of hours media calls and prepare a daily media briefing.
You
13. In-house or agency PR experience - planning and delivering effective corporate and consumer PR campaigns
14. Ability to produce excellent quality work to tight deadlines in a pressurised environment
15. Experience in participating in a reactive press office for major corporate brands, including handling national, regional and specialist media enquiries
16. Ability to assume full responsibility for key projects and excellent organisational skills
17. Ability to create high quality written material, translation of content for use across multiple channels, including traditional PR materials, blogs, communities, intranets etc
18. A range of media contacts across national outlets
19. Analytical skills to identify a range of solutions for any given issue
20. Demonstrate expertise in the execution of digital and social media communications and campaign activity
21. A collaborative team player, highly creative and energetic with a flexible approach
22. Keen eye for detail with strong project and time management skills
23. A mix of agency and in-house experience would be preferable
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You’ll receive the following benefits and more:
24. 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
25. Private Medical Health Insurance as a benefit in kind
26. An enhanced pension plan and life insurance
27. Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.