This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We're looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.
Role purpose
This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You'll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
Marketing Leadership
* Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
* Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
* Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
* Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
* Develop and deliver strategic PR and thought leadership, enhancing Bromcom's profile as a trusted partner in education
Data & Performance
* Report on key performance metrics across marketing, driving insights into what's working and what needs change
* Own lead scoring, segmentation and lifecycle management strategies
* Ensure marketing activities deliver measurable ROI and contribute to business targets
Strategic Collaboration
* Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
* Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
* Represent marketing in internal and external meetings, partner events and executive briefings
* Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.
Reports to Chief Growth Officer with 4 direct reports.
#J-18808-Ljbffr