Head of Digital | Sunday Times Top 100 Fastest Growing | DTC Wellness Retailer
Location: London
£(phone number removed)
Ecommerce and digital marketing
Zachary Daniels Recruitment is delighted to be exclusively retained in the search for a Head of Digital to join our client, one of the fastest growing wellness brands in the UK as recognised by the Sunday Times Top 100.
Having experienced rapid growth over the last few years and now with their products in the hands of Olympians, Premier League footballers, and thousands of everyday people chasing their personal best this is a wonderful time to join a business 'just getting started'.
The senior leadership team are extremely ambitious and want to continue to scale rapidly. The individual who joins as Head of Digital will have a meaningful seat around the leadership table and play a pivotal role in building this business into a meaningful global brand.
About The Role: Head of Digital
This is the perfect role for an experienced digital leader who can combine strategic vision with hands-on execution.
You'll own the full digital growth strategy across ecommerce, performance marketing, data, and customer experience - driving measurable growth in revenue, margin, and customer lifetime value.
The ideal candidate has a proven track record of scaling 8 figure D2C brands at pace (currently growing at c.60% YOY), driving operational excellence and delivering a seamless customer journey. You will be an inspirational leader and real analytical thinker looking to join a business that you can have a real tangible impact on very quickly.
Core accountability:
Lead the ecommerce experience
Build a best in class ecommerce experience that unlocks maximum AOV and conversion
Be obsessed with details and testing every aspect of MyoMaster's website and customer journey
Build a funnel strategy that allows us to target a broad range of audiences at a ToF level and convert them with tailored messaging and landing pages
Develop a strategy for digital innovation - staying ahead of market trends and filtering implementation
Own the digital P&L
Work with the rest of the leadership team to align on revenue targets
Manage spend both fixed and variable to align with the business overall financial goals
Develop a set of clear KPIs and report on them weekly, confronting the facts and addressing areas for improvement
Plan merchandising
Plan promotional calendars, product launches and sales forecasts
Work on a merchandising plan that finds ways to add maximum value to the customer + unlock highest AOV
Develop a high performing internal and external team
Develop a strategy that clearly outlines what skills sit internally and what should be delivered externally through agencies
Manage agencies to ensure best in class execution and accountability
Continue to scale the paid media operation at a high ROAS (c.7 right now)
Experiment with new growth channels beyond paid social and search
Drive retention and LTV through best in class SMS and email marketingIn return our client can offer:
Attractive 6 figure base salary
Lucrative bonus scheme
Share options after one years service
25 days holiday + Bank Holidays
Flexible working - expected to be in the office 2/3 days a week
Weekly team workouts during work hours
Significant L&D budget that you allocate
Free company products
In office health barBH 34932