We are hiring a CRM Pipeline Marketing Lead to take strategic ownership of all commercial activities related to our Chronic Weight Management (CWM) & Liver Health (LH) pipeline asset. This is a high-impact leadership role focused on launch readiness, market shaping, and long-term franchise value creation across both Private Markets and NHS.
This role plays a critical part in shaping the commercial success of CWM & LH pipeline assets. It influences long-term planning, stakeholder engagement, and franchise value creation. The CRM Pipeline Marketing Lead will be instrumental in driving strategic alignment and preparing the market for innovative chronic disease therapies.
Responsibilities
* Lead all commercial activities and execution of the asset roadmap to launch, including localisation of global asset strategy.
* Coordinate cross‑functional Go‑To‑Market activities across the cross‑functional team (Marketing, Medical, Health System Engagement, Government Affairs).
* Conduct healthcare environment analysis, stakeholder mapping, and engagement planning.
* Provide commercial insights for asset strategy, scenario planning, and external stakeholders engagement.
* Manage commercial budgets and resources to ensure competitiveness and asset maximisation.
* Contribute to pricing and reimbursement strategy development.
* Ensure compliance with ABPI/IPHA codes and relevant country regulations.
Qualifications
* Masters degree, MBA preferred.
* ABPI preferred.
* Extensive experience in multichannel marketing and strategic commercial planning.
* Strong business acumen, entrepreneurial mindset, and customer‑centric approach.
* Experience launching or managing chronic disease therapies, ideally in the UK Private Market.
* Skilled in sales, marketing, and key account management.
* Proven ability in cross‑functional planning, launch readiness, and stakeholder engagement.
* Deep understanding of pharmaceutical market dynamics, regulations, and customer insight generation.
* Ability to craft and deliver compelling stories to shape strategic direction and influence high‑level decisions.
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better. Here, your development is our priority. We support you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed. Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after – as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
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