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At Drake’s, we have always taken the scenic route - crafting garments with character, quality, and soul. Our online journey started organically, but now it’s time to raise the bar. We are looking for a
Head of E-Commerce Growth to lead our digital charge across the globe. This is a unique opportunity that offers individuals a chance to be part of a brand that is influential across generations and demographics
This isn’t just another “e-comm role”, you will own the end-to-end experience on our Shopify Plus store, drive growth through experimentation and insight, and help bring the spirit of Savile Row to screens worldwide. From UX to CRO, campaign planning to customer retention, you’ll shape how our customers experience Drake’s in the digital space - with authenticity, delight, and a dash of
irreverence.
YOUR RESPONSIBILITIES
·Define and lead our global e-commerce strategy - from vision to execution.
·Champion the digital roadmap across the business, bringing creativity, rigour, and ambition.
·Balance tradition and innovation: honour the Drake’s brand and heritage while building a digitally forward, high-growth e-commerce platform.
·Lead and mentor a talented in-house team, nurturing skills and driving performance.
Site Ownership
·Take charge of our Shopify Plus storefront: manage merchandising, UX, customer journeys, and CRO.
·Work hand-in-hand with our creative, marketing, ops, and retail teams to ensure a joinedup, best-in-class brand experience.
·Implement A/B tests, UX improvements, mobile optimisation, and SEO enhancements with a clear focus on performance.
Performance & Growth
·Partner with digital agencies to drive customer acquisition through paid search, social, and performance marketing.
·Turn data into direction: monitor KPIs, site analytics, sales funnels, and user behaviour to continually refine strategy.
·Improve key commercial levers: AOV, LTV, conversion rates, and retention.
Customer Experience & Operations
·Own the full post-purchase experience: customer service, fulfilment, returns, and retention flows.
·Work closely with ops to deliver a seamless experience from checkout to doorstep.
·Support our retail and studio teams to enhance the omnichannel journey and visual storytelling.
WHO YOU ARE
·A digital native with 5+ years leading DTC fashion e-commerce teams, preferably on Shopify Plus.
·Experienced across site merchandising, UX, performance marketing, and international expansion.
·Analytical and creative in equal measure - you know your numbers, but you also know great storytelling.
·A hands-on leader who can zoom out to see the big picture, then roll up your sleeves to make things happen.
·An effective collaborator who thrives in cross-functional teams and brings out the best in others.
Your Toolkit
·Proven track record scaling premium/luxury digital retail operations.
·Strong grasp of performance marketing (Google Ads, Meta, Pinterest) and SEO best practices.
·Experience managing organic social, content planning, and digital brand storytelling.
·Confident with GA4, Shopify Analytics, heatmapping tools, and CRM/data platforms.
·Knowledge of internationalisation, localisation, and global fulfilment strategies.
Your Success Will Be Measured By
·Revenue growth and profitability (CM3) of e-commerce.
·Customer acquisition and lifetime value.
·Growth of organic reach - SEO, social, and database expansion.
·Improvement of key UX and retention metrics.
WHY DRAKE’S?
Drake’s is a brand that celebrates craft, character, and considered style. Joining our team offers individuals a unique opportunity to be part of a company that masterfully blends traditional British tailoring with a relaxed, modern aesthetic.
We believe digital can be as charming as bricks-and-mortar. Our global presence, coupled with our continuous expansion would prove this to be an exciting opportunity.
If you want to build something meaningful, love great clothes, and thrive on making digital experiences memorable, we would love to meet you.
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