Head of Customer Insights Chester | Highly Competitive/ fitting salary with flex Zachary Daniels is proud to be partnering with a leading consumer brand to appoint a Head of Retail & Customer Insight. This is a senior leadership role responsible for driving customer insight, market intelligence, and advanced analytics to shape commercial strategy and accelerate growth. The Role: Lead the end-to-end customer insight and analytics strategy Deliver deep understanding of customer behaviour, needs, and trends Own market intelligence, competitor insight, and external data sources Drive advanced analytics including segmentation, CLV, churn, and propensity modelling Leverage AI and machine learning to scale insight and prediction Translate insight into clear, actionable recommendations for senior leaders Influence pricing, promotions, marketing, loyalty, and digital experience Lead and develop a high-performing insight and analytics teamAbout You: Senior insight or analytics leader from a consumer, retail, or ecommerce environment Strong commercial mindset with the ability to influence at senior level Experienced in customer analytics, research, and data-led decision making Curious, collaborative, and confident driving changeWhy Apply? High-impact role with genuine influence across the business Opportunity to shape best-in-class customer insight capability Exposure to advanced analytics, AI, and machine learning Market leading consumer brand Very competitive salary, prospects, influence and great benefits packageZachary Daniels is proud to represent this client in the consumer space. All applications will be treated with strict confidentiality. Apply now or contact Zachary Daniels for a confidential discussion