Digital Marketing Manager
Location: Warrington (3 days in office)
Salary: £35,000 – £45,000
B2C Lead Generation
We're working with a fast-growing B2C Lead Generation business that operates across two established consumer brands. As part of their continued growth, they're looking to hire a Digital Marketing Manager to take ownership of paid acquisition, website performance, and conversion optimisation.
This is a hands-on role with real influence-perfect for someone who enjoys driving results, simplifying customer journeys, and developing junior talent.
The Role
As Digital Marketing Manager, you'll be responsible for driving high-quality leads through a performance-led digital strategy. You'll manage paid media channels directly (or via agency partners), optimise CRO on-site performance, and ensure the customer journey is intuitive, logical, and conversion-focused.
You'll also line manage and mentor one Junior Marketing Executive, providing guidance, training, and day-to-day support.
Key Responsibilities
Own and optimise Paid Media activity across Google Ads and Meta (Facebook/Instagram)
Lead CRO initiatives, identifying friction points and improving conversion rates across the website
Apply strong on-page SEO knowledge to improve rankings, visibility, and organic performance
Manage channels hands-on and/or work closely with external agencies to maximise ROI
Analyse user behaviour to simplify the customer journey and increase click-through and lead completion
Test, learn, and iterate-using data to inform continuous improvements
Line manage and develop a Junior Marketing team member, supporting their growth and performance
What We're Looking For
Demonstrable experience improving CRO and website performance
Proven experience in a Digital Marketing or Performance Marketing role
Strong hands-on knowledge of Google Ads and Meta Ads
Solid understanding of on-page SEO best practices
Confident using data and insights to inform decisions
Experience mentoring or managing junior team members (or ready to take that step)
Commercial mindset with a focus on lead quality and efficiency
If you're a performance-driven Digital Marketer who enjoys simplifying journeys, improving conversion, and leading from the front, then APPLY NOW! email or call 07514950292
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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