Digital Product Manager – Barratt Redrow
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Overview
Supporting the business and our divisional offices, our Head Office functions cover all departments from our Executive Board through to our support functions such as Group Design and Technical, HR, Health and Safety, IT, Sales and Marketing, Commercial, Procurement, Group Finance, Corporate Affairs, as well as Legal and Company Secretariat. We also have a specialised function – Barratt Partnerships.
What you’ll be doing
The Digital Product Manager is responsible for the development and implementation of digital strategies to deliver a leading website experience and customer journey. This includes working with third parties to manage ongoing developments across Barratt Redrow platforms, managing and maintaining the website to ensure all content delivers a positive customer experience. The role also involves owning the future product roadmap, leading the future direction for digital marketing capabilities as tools evolve, and ensuring teams extract maximum return on investment from the suite of tools available.
Leadership, Management, and Strategy
* Develop and implement a long‑term strategy to deliver the future vision for the customer journey through improvements in Sitecore CMS and associated software.
* Set objectives for the website and digital product suite, linked to KPIs to drive continuous improvement.
* Develop and implement a data‑led CRO strategy to enable ongoing optimisation.
* Collaborate with the Brand and Content Manager and third parties to execute the SEO strategy, leading the development and delivery of technical SEO requirements to enhance online presence.
* Set and manage annual and monthly budgets for ongoing Sitecore and digital development.
* Maintain strong relationships with digital agencies to drive effective creation of website content and product development.
* Regularly align with colleagues across marketing to share priorities and drive strategic alignment across media, brand, communications, content, and creative to ensure cohesive omnichannel journeys.
* Act as line manager to the Digital Product team, establish a regular cadence to progress key projects, provide coaching to support ongoing professional development, discuss performance during monthly 1:1s.
* Keep informed on the latest innovations in digital marketing technologies, identify opportunities to enhance knowledge within the digital product teams.
Website Maintenance and Development
* Oversee the digital presence across Barratt Redrow platforms, ensure it delivers a leading customer experience and adheres to visual brand guidelines.
* Manage the Digital Product team to maintain and innovate the website, this includes leading efforts to optimise the website's structure for search engine visibility and indexing as part of the SEO strategy.
* Lead the development of new landing pages, ensure all content is fit for purpose and optimised for testing and SEO.
* Manage the measurement and analytics to assess overall digital presence and website performance, ensure any inconsistencies and low‑performing pages are surfaced and remedied.
* Lead multiple ongoing digital development projects, collaborate with cross‑functional teams and digital agencies to ensure all initiatives are connected, manage multiple stakeholders, and act as a point of escalation.
* Manage and prioritise the Digital Product backlog with appropriate stakeholders.
* Oversee the QA and testing of new website developments ahead of go‑live.
* Oversee the delivery of UAT to ensure all bugs and inconsistencies are identified and remedied.
* Oversee the delivery of training and change programmes to support teams in using new tools and products.
* Collaborate with stakeholders across the business (Dynamics, IT) to support the integration between systems.
* Issue group technical guidance on digital products, tools, and applications, assist with queries.
Digital Capabilities
* Support the Head of Omnichannel Experience to document and develop the customer journey, develop a prioritised list of digital priorities to be implemented in a given period.
* Develop and maintain the future Martech roadmap, linked to a digital capability growth strategy outlining how tools and capabilities will need to evolve to remain competitive and keep up with advancements in marketing technologies.
* Build and maintain a backlog of product enhancements, continuously evaluate the Martech stack, flag any unutilised investments for wider consideration, and draft proposals for improvement to be submitted to the Group for review.
* Manage the core Martech stack inclusive of all tools, applications, and systems (outside of Dynamics).
* Manage the relationship with digital service providers (including property portals) to ensure platforms are fit for purpose.
* Ensure digital platforms and services are GDPR and security compliant.
* Oversee the use of marketing tools across the business, identify opportunities to improve current practices, and oversee the delivery of initiatives to support teams in using new tools and products.
Reporting and Analytics
* Monitor website technical performance including uptime and reactive broken link fixes, proactively identify and implement recommendations for optimisation.
* Monitor website traffic performance to drive optimal business/ sales performance.
* Monitor ongoing digital developments against planned timelines, identify risks and opportunities, and work with internal teams and third parties to optimise delivery.
* Report on Martech performance and system use.
* Continuously monitor and adjust digital product spend to maximise return on investment.
* Prepare materials for board meetings to highlight the success of recent Martech investments.
What You’ll Need
* Has previous experience in a Product Owner role, managing maintenance and development of a CMS front end – Product Owner certification and knowledge of Sitecore, MS Dynamics, HTML, ticketing/DevOps is desirable (minimum 8 years experience).
* Demonstrates the ability to project manage multiple digital developments, working with third parties and internal IT teams to innovate the core tech stack.
* Experience in implementing digital strategies and developing roadmaps.
* Proven track record of successfully leading, developing and implementing digitally focused marketing strategies.
* Demonstrates a customer centric mindset, strong understanding of CX principles and best practice.
* Experience in documenting and innovating customer journeys through digital strategies.
* Strong problem solving and organisational skills to identify changes and opportunities and respond proactively.
* Demonstrates strong leadership skills, ability to lead and motivate cross functional teams.
* Strong stakeholder management skills, ability to quickly build relationships, negotiate, and influence.
* Strong budgeting skills to enhance ROI and ensure digital capabilities are delivered to budget constraints.
* Strong verbal and written communication skills to deliver documentation and presentations to stakeholders.
Benefits
* Competitive Salary
* Competitive Bonus Scheme
* Private Medical Cover – Single Cover
* Annual Medical Health Assessment
* 26 days’ holiday (increase by 1 day for every 3 years’ continuous service up to 29 days)
* Choice of Flexible Benefits
* Enhanced Family Friendly Policies
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Product Management and Marketing
Industries
* Construction
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