Job Description – Medical Device Sales Representative (UK & EU)
Location: London/UK (field-based with some travel)
Function: New Business & Key Account Sales (Healthcare & Private Healthcare, Provider & Channel Partners)
About the Company
We are a fast-growing women’s health company bringing to market a Class IIa, non-invasive wearable. We partner with employers, private health plans, brokers, digital health platforms, and care providers to expand access and improve outcomes across the UK and EU.
Key Responsibilities
Go-to-Market & New Business
* Build and execute a territory plan targeting HR/Benefits leaders, private health insurers, brokers/consultants, digital health marketplaces, and provider networks.
* Generate pipeline (outbound + inbound), qualify with MEDDICC/MEDPICC, and manage 2–6 month sales cycles to close multi-site or multi-country deals.
* Lead discovery, ROI/value cases (productivity, absence reduction, member engagement), pricing, and contracting/procurement.
Channel & Account Growth
* Develop broker/consultant relationships to drive introductions and RFP inclusion.
* Land-and-expand: increase covered lives, add new geographies, and launch internal comms campaigns to maximise utilisation and renewals.
* Own key accounts: QBRs, expansion roadmaps, and cross-sell into provider/retail partners.
Clinical & Commercial Enablement
* Deliver compelling demos and product education for HR teams, clinicians, and member engagement leads.
* Partner with Clinical/Medical Affairs to collect outcomes and real-world evidence; translate into payer/benefits value stories.
* Ensure promotional compliance for Class IIa devices (claims, IFU alignment; escalate any safety information per internal SOPs).
Collaboration & Reporting
* Maintain accurate CRM hygiene (forecasting, pipeline coverage, win/loss analysis).
* Feed market intelligence back to Product/Marketing (objections, pricing, competitive landscape).
* Support marketing campaigns, events, and webinars; contribute to RFPs and benefits marketplace listings.
Essential
* 3+ years’ field sales in medical devices / digital health / benefits selling to HR/Employer Benefits and/or private health insurers/brokers in the UK/EU.
* Proven record exceeding quota in complex, multi-stakeholder deals (HR, clinical, procurement, finance).
Desirable
* Women’s health experience (menstrual pain, menopause, fertility) and/or active Class IIa device familiarity.
* Knowledge of EU/UK healthcare and benefits ecosystems (insurers, TPAs, brokers, digital health platforms).
* Experience launching in multiple EU markets and working cross-functionally with Clinical/QA/RA and Marketing.
* Comfortable in start-up environments; self-starter with high activity and ownership.