Overview
Position: Omnichannel Strategist – MUST speak either SPANISH OR ITALIAN
Location: UK – Uxbridge office, hybrid (50% office and 50% remote)
Reports to: Omnichannel Strategy Center of Excellence (CoE)
Duration: 12 months
Rate £49 per hour
Position Summary
The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCE) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.
Purpose & Objective of the Omnichannel Strategist
• Pull through omnichannel brand campaigns, programs, media planning & campaigns and tactics; driving operational effectiveness, business impact and achievement of objectives.
• Partner with business and other WCE functions (e.g., Content Delivery and Customer Engagement Platform Team) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.
• Deliver omnichannel insights and recommendations for ongoing optimization of business plans.
Key Responsibilities:
• Leads brand omnichannel planning and content strategies across multiple internal business partners including medical, commercial, access, and engaging with multiple customers as prioritized by the brand lead.
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the AIA team to ensure frequent optimization of the engagement, content and channel plans.
• Definition of campaign/tactic success (e.g., development of metrics plan)
• Identifies long-term process needs of the business partners focused on omnichannel capabilities, developing, and executing a plan to address business requirements
• Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
• Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
• Partner with content stewards P Production & Content Delivery to provide early insight into cross-market material creation to drive content/asset re-use.
• Deliver campaign briefs and other necessary requirements documentation to support the development of programs Monitor, manage and provide regular updates on campaign/project financials
• Partner closely with Production and Content Delivery to provide direction, support to project teams, and implement changes when needed to achieve project objectives
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)
Required Qualifications & Experience
• Bachelor’s degree required; MBA preferred
• 8+ years’ experience in Digital /Omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management.
• Additional European languages essential: Italian, Spanish
Key competencies desired
1. Omnichannel Excellence:
– Strategic Thinking and Articulation
– Record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
– Considerable experience in omnichannel marketing in industries with high digital usage
– Experience working with external creative and media agencies
– Insight and Analytical fluency
– Financial and Business acumen
– Knowledge of industry trends and benchmarks for content and channel performance across different customer types
2. Customer-backed performance management:
– Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment
– Maintains a robust set of metrics / KPIs in partnership with AIA to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies
– Drives trade-off decisions anchored in data
– Partners with AIA to understand omnichannel preferences for different customer segments
– Demonstrates ability to deliver on customer needs and optimize customer experience
3. Content production and deployment management:
– Experience operating in agile teams; ability to coach teams on agile ways of working for content creation
– Facilitates content delivery process for brand teams, enabling agile ways of working
– Knowledge and experience with MLR processes for content production
– Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to enable content deployment faster (e.g., modular content)
– Experience using modular content creation (e.g., tagging, taxonomy)
4. Leadership and cross-functional collaboration:
– Demonstrates ability to lead and influence a cross-functional team
– Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport
– Embraces changes and upskills teams.
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