Ownership of the development and implementation of UK Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd.
Key Result Areas
* Strategic planning 20%
* Budget Management 5%
* Marketing Activation 25%
* Media Management 15%
* Product Line Management 15%
* Trade marketing and sales support 10%
* Exhibitions and Trade shows 5%
* People Management 5%
Position Requirements
Education/Experience:
* Ideally educated to degree level in Business, Marketing, or a related discipline.
* Significant experience (typically 5+ years) in brand management within consumer goods companies.
* Knowledge of toy industry and experience of targeting parents and children preferred.
* Extensive experience of the full marketing mix - strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media, and product development.
Skills/Knowledge/Ability
* Excellent organisational skills.
* Vision, drive and passion for consumer brands and retail.
* Ability to communicate well at all levels and across multiple business units.
* Pragmatic, resilient and flexible.
* Firsthand collaborative approach.
* Experience of management of multiple external agencies.
* Experience of people management.
* Calm and level-headed under pressure.
* Ability to adapt to change in complex business environments.
* Energy, stamina and an ability to work well in a fast-changing environment and managing conflicting priorities.
* Financially and commercially astute - comfortable with data, budget setting and management.
* Proficient with PowerPoint, Excel, Word and Microsoft Outlook.
Authority
* Reports to Head of Marketing UK & Ireland, working closely with global marketing teams and US brand teams.
Key Result Areas and Activities
Strategic Planning
* Development and implementation of demand creation plans to establish a UK Marketing strategy to deliver financial objectives.
* Create and deliver UK marketing communication strategies across all media/ retail touch points to drive children and parent demand.
* Develop expert category, consumer and market understanding to identify product development opportunities across UK/ European territories.
Marketing activation
* Implement effective consumer demand driving programs including PR, media (inc. TV, digital & social advertising), sales promotion, digital, social media and merchandising.
* Manage key agency partners to deliver marketing plan to ensure positive ROI.
* Build and manage marketing budget effectively against forecast and objectives.
* Develop and manage B2B brand partnership activities and drive brand experiential strategy.
* Measure and manage campaign effectiveness against KPIs and course correct.
Product line management and Pricing
* Define UK product line, reviewing performance on a regular basis (including weekly analysis of key customer EPOS data and Circana market reports).
* Establish and manage pricing for UK product line.
* Oversee maintenance of sell sheets, demo guides, product data for all items.
* Develop expert category, consumer insight and market understanding in order to make informed decisions for the future growth development of the brand portfolio.
* Develop UK Sales presentations to support sales team with seasonal sell-ins.
* Work closely with UK sales team to drive account growth through sell‑in (sell sheets, presentations, listings, exclusives etc.) and to generate sell‑through (retail promotions, online, catalogue page design etc.).
* Oversee and support completion of customer new line forms, specification forms (dimensions, cube, palletisation, barcodes, batteries, warning copy, waste packaging) and uploading data to retailer’s dedicated information portals.
* Oversee product sample management as required and build strong relationships with all manufacturer touch points.
* Design and develop any POS/ FSDU/ merchandising materials.
* Develop strong retail marketing and buying relationships.
Showroom, Exhibition and Trade Fair management
* Responsible for the design, planning and building of product showrooms for UK and international product reviews with toy trade buyers on a bi-annual basis.
* As required, responsible for planning and building of exhibition stands at annual toy fairs.
People Management
* Responsible for two direct reports.
* Lead, and coach by setting clear priorities, providing constructive feedback, and fostering a high-performance culture that encourages accountability and growth.
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