⭐️ Marketing Director
📍 London (Hybrid 2x)
💰 £100,000 to £130,000
Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team drive the next phase of growth. 🚀
Role & Responsibilities: 📋
Brand Strategy & Growth
* Own the 12–36 month marketing roadmap, evolving the brand into a category leader
* Act as brand guardian, ensuring consistency, cut-through and differentiation
Full Funnel Marketing Execution
* Lead integrated campaigns across digital, content, trade, partnerships and events
* Balance brand building with performance-driven acquisition and retention
Consumer Insight & Category Intelligence
* Build deep understanding of audience, behaviours and trends
* Translate insights into impactful campaigns, NPD and positioning
Ecommerce & D2C Ownership
* Own D2C strategy and P&L, including CRM, paid media and pricing
* Optimise funnel performance across CAC, AOV, conversion and retention
Trade & Commercial Marketing
* Develop standout trade marketing strategies that drive sell-through
* Align brand activity with retail, distribution and in-store execution
Performance & Budget Management
* Manage ~£800k marketing budget with a strong ROI mindset
* Track KPIs, optimise channel mix and drive marketing profitability
Innovation & NPD Input
* Lead insight-driven innovation, shaping future product pipeline
* Support expansion into new categories beyond the core range
Team Leadership & Development
* Lead and develop an internal team (content, community, design, digital)
* Manage external partners across paid media, SEO, creators and agencies
What’s on Offer? 🤝
* Base Salary: £100,000 to £130,000
* Bonus: 10%
* EMI Share Options
* 25 Days Holiday + Xmas & NY period off + Bank Holidays
* Remote Working 2 weeks pa.
* Early Finish Fridays
* Enhanced Parental Leave
* Hybrid Working 2x pw (Central London HQ)
Do you have the following to apply? ✅
* Proven experience in a senior marketing role within a challenger brand
* Strong digital and performance marketing understanding (funnels, paid media, metrics)
* Commercially sharp — confident with CAC, ROAS, AOV and channel economics
* Deep appreciation for brand building, creative and storytelling
* Experience owning or contributing to a D2C/ecommerce function
* Strong grasp of consumer behaviour, trends and cultural relevance
* A hands-on leader who can operate strategically and execute at pace
* Experience managing teams and cross-functional stakeholders
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.