Our client, a unique artist focussed independent label, is seeking a digitally focussed Marketing Manager to help drive the strategy and implementation of digital and physical marketing campaigns. This is a key role and the successful candidate must have experience within a marketing role in a front-line independent label, artist management, major or label services. Office based fulltime
Key responsibilities will include:
· Proven ability to create innovative digital and physical marketing strategies from conception to implementation.
· Planning campaign activity and measuring effectiveness
Buying and optimising advertising across platforms such as Meta, Google Ads, TikTok, Snapchat, and YouTube. Fully conversant in CRM/Paid spend.
· Working with internal and external designers and developers to brief marketing tools across campaign websites, banner advertisements, bespoke social media assets, video ads, banner advertisements etc.
· Delivering social media campaigns and fan orientated engagement initiatives.
· Running social media snapshots, engagements reports and reviewing advertising results using digital insights.
· Cultivating a deeper understanding of the artists’ profiles.
· Maintaining a keen awareness of social media developments, and advising the team on optimised fan engagements, online advertising, digital media, and music/technology partnerships.
· Nurturing social network partner relationships across TikTok, Snapchat, Facebook, Twitter, Google, and others.
Requirements:
· Proven experience within marketing at a front-line independent, major or label services company.
An eclectic passion for music of all genres from jazz through to punk
· Experience in both physical and digital marketing essential.
· Background in marketing strategy is essential.
· Possess a digital project management practical skill set.
· Proven expert level digital project management and social media marketing skills.
· Possess best practice knowledge in advertising processes and results benchmarking.
· Demonstrable track record with managing multiple projects simultaneously.
· Proven experience using social media to amplify marketing campaigns.
· Able to conceive ideas and bring them into fruition.
· Strong written and verbal communication skills.
· Meticulous attention to detail.
· Comfortable working autonomously and collaboratively.
· Confident to brief internal and external designers.
· Good collaboration skills.
Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.
The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.