Location: Flexible (UK-based, with regular time in London and the Cotswolds)
Travel: Regular UK and international travel required
Salary: Circa £80,000 + bonus + benefits
Overview
An established British design-led interiors brand is seeking a commercially driven Sales Director to lead the next phase of its growth.
The company produces high-quality textiles and wallcoverings, sold through a global network of independent sales representatives, distributors, and showrooms. Backed by recent private equity investment, the business is entering an exciting new phase of expansion, with a strong focus on both regional and international growth.
This is a high-impact role offering the opportunity to shape and scale the global sales function, strengthen key market performance - particularly in the United States - and build momentum across an established but evolving sales network.
Key Responsibilities
Sales Strategy & Performance
* Develop and implement a clear sales strategy to drive revenue growth across existing and new markets
* Research market trends and conduct competitor analysis to identify opportunities
* Set sales targets and performance measures across all territories
* Prepare and oversee operational and financial sales reporting
Sales Network Leadership
* Lead and support a network of independent sales representatives and international distributors
* Build strong relationships with agents and partners across key markets (London)
* Monitor territory performance and ensure partners are effectively supported
* Oversee the development and performance of the wider sales network
International Growth (US Focus)
* Work closely with the company’s lead partner in the United States to strengthen distribution and sales performance
* Identify and execute opportunities to expand brand presence in key international markets
Showroom & Trade Relationships
* Support the performance of the London showroom as a key sales environment
* Build and maintain relationships with interior designers, retailers, and trade clients
* Represent the brand at industry events and trade shows
Collaboration & Commercial Alignment
* Work closely with marketing to align sales activity with campaigns and product launches
* Drive cross-selling and joint marketing initiatives to maximise exposure and revenue
* Collaborate with production, operations, and customer service teams to ensure seamless delivery
* Gather market feedback to inform brand and product strategy
Experience & Background
* 5–10+ years’ experience in a sales leadership or senior sales role within interiors, textiles, furnishings, or a related design‑led sector
* Experience working with independent sales agents or distributors
* Strong understanding of the interiors trade and specification market
* Commercially aware with experience contributing to sales strategy and growth
* Exposure to international markets (US experience beneficial but not essential)
Personal Attributes
* Commercially minded with strong strategic thinking
* A confident and collaborative leader, able to motivate and influence others
* Excellent relationship‑building skills
* Energetic, proactive, and hands‑on in approach
* Comfortable with regular travel and working across multiple markets
Why Join
This is an exciting opportunity to join a respected, design‑led brand at a pivotal stage in its journey. With new investment and clear growth ambitions, the role offers significant scope to make an impact, shape the sales function, and grow with the business.
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