ECommerce Specialist
Hemel Hempstead - £40,000 + benefits
An ambitious and fast-growing FMCG brand in Hemel Hempstead is looking for a commercially minded eCommerce & Digital Sales Specialist to take ownership of their Shopify store and online revenue performance. This role is perfect for someone who loves the mechanics of eCommerce but is equally energised by driving sales, improving conversion, and hitting commercial targets.
The Role
You'll be the engine behind the brand's online sales growth. From optimising the Shopify store to executing digital trading activity, you'll ensure every product, page, campaign, and touchpoint supports higher conversion and bigger revenue. Working cross-functionally with marketing, sales, and operations, you'll play a central role in scaling their online business.
What you'll be doing
1. Owning day-to-day Shopify trading to maximise revenue, basket size, and conversion
2. Managing product listings, collections, merchandising, promotions, and onsite UX
3. Leading digital sales initiatives such as bundles, A/B tests, upsells and email/promo campaigns
4. Actively monitoring KPIs (traffic, conversion, CAC, ROAS, AOV) and using data to inform trading decisions
5. Overseeing digital ad activity (Meta/Google) and ensuring campaigns directly support sales tar...