Senior loyalty marketing manager

Job Description

Senior Loyalty Marketing Manager | Greater Birmingham (Hybrid) | up to £75k, pension, 25 days hol, staff disc. | Multi-Site Retail and e-commerce

An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.

As Senior Loyalty Marketing Manager, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.


Key Responsibilities:

* Design and deliver loyalty campaigns across digital and offline channels

* Lead app content planning and execution to boost downloads and engagement

* Collaborate with internal teams on customer communications and events

* Secure campaign support through supplier and commercial partnerships

* Analyse performance, share insights, and contribute to forecasting and planning

* Manage a small team, ensuring GDPR, ASA, and brand compliance


What We're Looking For:


The ideal