Join to apply for the GTM Growth Marketing Analyst role at Aurora Group of companies tanzania Ltd.
About The Role
Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies. This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You’ll work directly with the Managing Director and Sales Team to design, execute, and optimise multi-channel campaigns that generate qualified leads and pipeline growth. If you love testing new ideas, analysing what works, and scaling what converts, this role is for you.
What You’ll Do
* Develop and execute targeted go-to-market campaigns across email, LinkedIn, and content channels to drive inbound and outbound lead generation.
* Analyse funnel performance and attribution data to identify the most effective channels, audiences, and messaging.
* Build prospect and audience lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
* Collaborate with Sales to align campaigns with ICPs, sectors, and product messaging (surveys, expert calls, and channel checks).
* Track and optimise campaign performance using CRM and automation tools (Salesmate, HubSpot, or similar).
* Create dashboards and reports that surface growth metrics, conversion trends, and campaign ROI.
* Support website landing page optimisation, SEO keyword targeting, and content testing to improve conversion rates.
* Partner with leadership to experiment with new channels, offers, and creative assets to increase deal flow.
Who You Are
* 24 years of experience in performance marketing, demand generation, or GTM analytics (preferably B2B).
* Skilled in tools like HubSpot, Apollo, Clay, Google Analytics, LinkedIn Ads, and Excel/Sheets.
* Confident in running A/B tests, analysing campaign performance, and communicating insights clearly.
* Understands the B2B sales funnel and how marketing supports revenue growth.
* Enjoys building systems, measuring everything, and iterating fast.
* Bonus points if you’ve marketed to financial services, consulting, or alternative data audiences.
Benefits
* What You’ll Get: highly competitive base + performance-based bonus.
* Career growth into GTM Manager or Head of Growth roles.
* Work directly with the MD and Sales Director to shape the firm's GTM engine.
* Exposure to campaigns for top-tier clients like Millennium, Bain Capital, and McKinsey.
* Hybrid working from Glasgow or London.
* Training and learning budget for marketing tools and certifications.
* Regular team events, performance recognition, and off-sites.
Location: Glasgow, Scotland, United Kingdom.
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