Business Development - International (Inside), IT Networks
The opportunity
This is a classic entrepreneurial B2B bus dev role, making a major contribution to growth of sales pipelines and revenue streams, for a niche business with highly differentiated / unique solutions, looking for rapid scaling of specific already-proven market opportunities.
ApplianSys is a UK-based entrepreneurial company which develops and markets specialist network appliance products in a few technical niches. Over 90% of sales are outside Europe, with customers in 160 countries – but USA is a key market accounting for about 50% of sales most years. Our flagship product, CACHEBOX, is the world leader in its niche, where we help transform young people's education across whole nations, especially in the developing world.
One specific market opportunity for our DNSBOX DDI appliances is the identified priority for this recruit. Primary geographies for this opportunity in first year are #1 USA, #2 UK #3 rest of Europe.
Market opportunities with CACHEBOX are candidates for later work, particularly into USA.
There are two job options, depending on the preferences, experience fit and aptitudes of the successful applicant - either:
* A business development gig of c.12-18 months duration focused (mostly) on the DHCP opportunity.
* A longer term job, where the successful applicant adapts and moves on into other business development / sales challenges involving our other products also
Clearly, temp-to-perm is a possibility
In 2026, we are building ApplianSys 5.0 – including generational replacement of key personnel within various teams and renewed drive on our Excellence culture, established over 25 years, and taking revenues to the next level. The successful candidate will be one important component of that.
The role
The primary objective of the initial role is to rapidly scale the pipeline and sales in the targeted DNSBOX market opportunity (but the scope will not be limited to this). The key specific responsibilities of the role-holder will be
* Direct end-user new business lead generation
* Channel-driven lead generation
* Customer account management (driven by lead generation)
* Lead development and closing
They will do this working closely with colleagues in sales and marketing, but the role-holder will be the person most concentrating on growing this opportunity – with the most direct accountability.
What we're looking for
The experience and competence levels to succeed in this entrepreneurial role:
* All the market development skills of an effective Business Development Director in a 2006 early-stage internationally-focused networks vendor – effective connecting and selling to real people in end-users and channel
* Combined with the knowhow for efficient, effective lead generation and pipeline development in AI-enhanced digital 2026.
So that includes a foundation of:
* General sales excellence – "top 10% performer" fluency in core sales skills topped off with the usual generic aptitudes of demonstrable drive, persistence/resilience, results-orientation, disciplined time management, and so on – proven by track record.
* Experienced B2B IT sales professional, with experience of consultative technical selling of network solutions.
* Successful selling via telephone and web. Comfortable and culturally attuned to international sales. Specific experience of US sales a major advantage, ability to work effectively with the time zones essential.
But most importantly and particularly
The more specific experience, skills, aptitudes and motivations for an "old-school" entrepreneurial business development role which starts with lead generation:
Highly productive builder and worker of a sales pipeline via multiple sources
Experience in generating leads and pipeline development via channel partners
Efficient and proven harvester of customer referrals
Organised and efficient prioritising pipeline, including ability to give due weight and achieve success on higher value opportunities.
Adaptable, resourceful business development problem solver – working collaboratively
Important In addition:
Fits / thrives on a team-based approach to sales, while at the same being strongly driven by personal accountability.
Specific familiarity with the domain of DNS/DHCP/IPAM would be a valuable bonus
Location
* In principle, anywhere for the right candidate between European and US timezones
* Ideal, UK but effective in US hours
* Possible, Americas based
Remuneration:
Entrepreneurial, performance-driven package, depends on candidate profile. Indicative:
First year OTE £80k, potential >£100k
* Potential for senior management / director level progression and participation.
Job Types: Full-time, Permanent, Fixed term contract, Temp to perm
Contract length: 12 months
Pay: £50,000.00-£100,000.00 per year
Work Location: Hybrid remote in Coventry CV3 2UB