Marketing Manager (Can be Part Time), Bideford
Role Purpose
We are looking for a commercially minded Marketing Manager to build a repeatable, scalable new business pipeline. This is not a traditional brand marketing role the focus is lead generation, CRM management, and long term nurturing of prospects until they are ready to meet the CEO/Biz Dev Director.
What Success Looks Like
Consistent pipeline of qualified prospects
3-5 new clients per year
Each client worth £100k-£250k annually
Reduced reliance on founder networking
Core Responsibilities
Own and manage the full marketing funnel:
Content planning and coordination (LinkedIn, insights, case studies)
Manage outsourced suppliers and freelancers
Maintain and optimise Pipedrive CRM
Build structured lead nurturing campaigns
Track every prospect interaction and next step
Qualify & prepare prospects before meetings
Post meeting follow ups and long term relationship nurturing
Email marketing and marketing automation
Reporting on pipeline health and forecasts
Key Skills & Experience
B2B marketing experience (agency or professional services ideal)
Strong CRM experience (Pipedrive, HubSpot, or similar)
Comfortable writing business focused communications
Organised and process driven
Able to manage suppliers and hold them accountable
Commercial awareness understands how agencies win work
Working Arrangement
Based in or near Bideford
Flexible hours
Part time (approx. 2-4 days per week in the office)
First 90 Days Expectations
Audit current pipeline and CRM
Clean and structure Pipedrive
Implement a nurture cadence for all prospects
Create reporting dashboard
Establish monthly pipeline targets