Job Description
I am working with a market-leading B2B company that's experiencing significant growth through both organic expansion and strategic acquisitions. This established business is part of a larger group and operates across multiple specialist divisions within the infrastructure sector.
Due to continued success and ambitious growth plans, they're seeking a Marketing Manager to join their dynamic team and drive marketing strategies and support profitable business expansion. As Marketing Manager, you'll be responsible for developing and executing comprehensive marketing strategies, taking ownership of digital marketing channels, content creation, event management, and lead generation campaigns.
Key Responsibilities
* Strategic Planning: Formulate and execute marketing plans to maximize market share across target sectors
* Lead Generation: Develop multi-channel campaigns using content marketing, webinars, email campaigns, and advertising
* Content Leadership: Collaborate with cross-functional teams to create case studies, technical content, and thought leadership materials
* Brand Management: Act as brand guardian ensuring consistency across all marketing activities
* Digital Marketing: Oversee website, social media, email marketing, SEM, and analytics
* Event Management: Plan and organize industry events and exhibitions within budget
* Performance Analysis: Monitor and report on campaign performance and website analytics
* Stakeholder Management: Work with external agencies and internal technical copywriters
The ideal candidate will possess a demonstrable track record within B2B Marketing. You will an experienced operator that can both influence strategy and deliver tactically. The role will manage 1 direct report, plus external agencies.