Duration - 12 months
Hybrid working ( 3 days onsite, 2 days WFH)
Responsibilities:
Develop measurable media strategies and plans, ensuring they are grounded in clear objectives and audience insights and deliver demonstrable business outcomes.
Leverage quantitative and qualitative insights to define and influence audience, media strategy, and inform tactical planning, execution and optimization
Shape the team's strategic point of view on media, measurement, and industry innovation, leading the development of strategic POVs on relevant topics with clear business application and impact.
Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work and design custom media activations that deliver brand and product narrative in unexpected ways
Lead and oversee multiple, simultaneous media workstreams and flawless campaign planning & execution, including substantial budget management for complex, multi-market international campaigns.
Lead the relationship with the regional external media agencies and partner with central foundational media teams to drive cohesive media planning and execution around the globe
Strategically leverage data and insights to inform audience and media strategies, drive on-going optimization, and oversee the smooth running of execution, proactively troubleshooting potential roadblocks
Analyze campaign media performance against KPIs to derive strategic, actionable insights and provide key takeaways and optimization recommendations for maximal business impact.