At Taylor Wimpey, we don’t just build houses; we build futures. We create opportunities for our people and our customers alike, and welcome you to shape future living with us.
Job Summary
As a senior marketing professional, you will manage the effective delivery of all aspects of digital marketing for the Business Unit’s developments in the UK and overseas markets. You will support the Sales & Marketing Director, Senior Marketing Manager and regional sales team, and oversee marketing agencies’ activity at the regional level.
Primary Responsibilities
* Create and implement digital marketing strategies for each development, in line with business targets.
* Collaborate closely with the Sales & Marketing Director, Senior Marketing Manager and Sales Managers to implement overall sales and marketing strategies across all developments.
* Manage the relationship with our digital marketing agency, measuring and reporting results.
* Work closely with an external design agency to develop marketing literature and campaigns for UK and overseas launches.
* Manage and improve lead generation campaigns, measuring results.
* Take ownership and manage the Taylor Wimpey website pages, ensuring content is always up to date.
* Manage the online property portals at a BU level.
* Manage the Dynamics CRM system, monitoring and reporting on key data.
* Manage email marketing creation and strategy.
* Attend weekly project and sales meetings in line with business timetables.
* Help manage the design process of all marketing collateral, including social media adverts, CGI’s and digital brochures.
* Help design and create outward-facing digital correspondence from the customer relations team and business newsletters.
* Input into the planning and organising of sales events and exhibitions both in the UK & Overseas.
* Raise purchaser orders and help manage the invoicing process for marketing-related activities.
* Attend site visits across the region to ensure a quality customer journey.
* Support the day-to-day activities and proactively help manage performance of the marketing team alongside the Senior Marketing Manager.
Experience, Qualifications, Technical Requirements
* Relevant experience in a similar marketing role within the residential property market.
* Experience developing, maintaining and delivering marketing strategies to meet company objectives.
* Strategic and analytical thinker.
* Proven interpersonal/motivational skills.
* Energetic with a positive attitude.
* Good verbal and written communication skills.
* Creative ability.
* Ability to delegate and motivate others.
* Marketing qualification (CIM).
What We Offer At Taylor Wimpey
We provide excellent standard benefits including retail discounts, company-funded life insurance, private healthcare, and a quality pension scheme with company contributions. Additional benefits include a discounted house purchase scheme, car leasing, share plans, and the option to tailor your benefit package with extra annual leave or dependants’ cover.
We invest in your growth with industry-leading professional training and development programmes that unlock your potential and support your career and personal goals in a variety of opportunities and environments.
Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We apply the disability interview guarantee to applicants who declare a disability and meet the minimum job requirements.
Internal Applicants
Please inform your line manager if you wish to apply for this role.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
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