We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals. As a Sales Trainer you’ll ensure sales professionals are trained and have the right skills and behaviours to execute strategic sales initiatives, ensuring alignment across both Healthplan and Denplan business units. This position is responsible for identifying, developing, and delivering tailored training programs that empower the sales team to achieve excellence in performance. The role will focus on accelerating sales results by enhancing product knowledge, refining sales processes, improving sales efficiency, and ensuring consistent messaging across all sales channels. This individual will work closely with senior leadership, product and marketing teams to create an environment where sales teams are continuously equipped with the tools and training needed to maximise their potential, drive business growth and represent our brand in a professional manner. Key responsibilities • Refine, develop and execute the sales and client engagement strategies ensuring alignment between company objectives and sales initiatives that enhance retention, conversion, and cross-sell opportunities, while shortening the sales cycle. • Ensure the sales training and performance strategy is continually evolving based on data-driven insights, market trends, and competitive landscape. • Lead the design and delivery of customised, business-specific training programs across Healthplan and Denplan, addressing distinct sales cycles, customer personas, and market requirements. Maximising E-learning as a solution • Develop and execute comprehensive onboarding programs as part of a Sales Academy, including Induction for new sales hires and capability training ensuring a rapid transition to full productivity with deep product knowledge, system familiarity, and effective sales techniques. • Establish and manage continuous learning initiatives to keep the sales team up to date with evolving product offerings, industry trends, and innovative sales methodologies. • Continuously review and refine the sales process to identify and eliminate inefficiencies, ensuring the sales team works with maximum effectiveness and productivity. • Create, maintain and embed comprehensive sales playbooks that outline best practices, strategies, and detailed sales processes to standardise and streamline our sales approach. • Introduce and implement performance metrics and KPIs to measure the success and adoption of new sales processes, with an emphasis on improving conversion rates, reducing the sales cycle, and increasing value per sale. • Oversee the creation and maintenance of a repository of sales resources, including pitch decks, objection handling scripts, customer success stories, and case studies. • Ensure the sales team is fully equipped and trained to use all sales tools, including CRM systems and any other enabling technologies, to maximize productivity and effectiveness.