The Product Manager is responsible for developing and executing portfolio and platform strategies for Advanced Access Devices and PIVC platforms, ensuring alignment with global and regional guidelines. This role oversees the product life cycle from commercialisation to discontinuation, including registration requests, with support from PLC operations at the cluster level. Additionally, craft and implement relevant value propositions and portfolio strategies based on market segments and channels. By leveraging expertise in branding, marketing communication, and market planning, they drive deep market and customer insights, consolidating competitive intelligence to enhance the overall portfolio's success. Key responsibilities include translating portfolio strategies into localised content, optimising sales support, and ensuring effective customer engagement tools. Provide product training, pricing guidance, and strategic input on portfolio development while managing campaign planning, execution, and forecasting. Additionally, support opportunity management and performance tracking through KPIs and milestones, ensuring successful commercialisation and market positioning. Working closely with omnichannel specialists and customer-facing teams, you will play a crucial role in driving product success and competitive advantage.
Responsibilities
* Portfolio/platform strategies and tactics development and execution in line with global and regional guidance.
* Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.
* Translate and develop relevant value proposition and overall portfolio strategy by segment/channel.
* Localise and develop portfolio‑relevant content and materials, optimise sales support, including tender criteria value drivers and positioning to win.
* Ensure relevant tools to drive customer engagements.
* Provide training on products and applications, key supporting evidence and general product expertise.
* Provide pricing guidance to customer‑facing teams in line with global and regional guidance.
* Drive campaign planning and execution based on segmentation and targeting aligned with overall solution offers and regional campaigns, working closely with the Cluster omnichannel specialist.
* Support planning process and opportunity management.
* Portfolio demand and forecasting guidance/performance management and tracking, including FSA.
* KPI/milestones tracking for portfolio scope.
* Upstream input on portfolio development.
* PLCM – from commercialization to discontinuation ownership, including registration requests, supported by PLC operations at the cluster level.
Qualifications
* 3+ years in product and/or marketing management in MedTech or Life Sciences industry.
* Proficient in technical marketing foresight.
* Experience working in a large matrix organisation.
* Good analytical and strategic skills.
* Must be a skilled communicator with fluent presentation skills.
* Committed to achieving goals and taking responsibility for tasks to achieve results.
* Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region, cluster, country level.
* Bachelor's degree in business or marketing is a distinct advantage.
* Clinical experience is a distinct advantage.
Compensation
Salary Range Information £43,300.00 - £66,025.00 GBP Annual
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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