As the living, growing home of our national story, The National Archives is already a special place to work. We’re an institution nearly 200 years old with a collection spanning 1,000 years of history. But it’s where we go next that makes things really interesting. In our strategic vision: Archives for Everyone, we set ourselves the challenge of becoming the 21st Century national archive - a different kind of cultural and heritage institution: Inclusive, Entrepreneurial, Disruptive. We won’t become this overnight. It will take time, focus, effort and daring. That’s where you come in. Because we can’t do this without you. Job Overview Salary: £35,759 per annum Contract type: permanent Band: E / HEO Closing date: Sunday 22nd February at midnight We have two fantastic opportunities for talented marketeers, with an interest in history and the cultural sector. Both roles are crucial in supporting our organisational objectives - increasing profile, and deepening engagement, nationally and globally, in person and online. As a brand guardian, you will provide expert guidance and deliver effective, multi-channel campaigns across departments to grow new and existing audiences. Commercial Marketing Officer – you will have B2B experience, preferably including brand licensing, with a keen eye for new revenue generating opportunities in our holdings and commercial portfolio. Marketing Officer – with a focus on growing revenue and attendance from events and our education program. You will also provide marketing support for exhibitions and other strategic projects across the organisation. These are full time positions. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time. Application Process: • Interview: Interviews will be held on-site and will include a test • Personal Statement: We ask all applicants to submit work history details and a personal statement, not exceeding 1200 words Selection for interview will be based on the ‘essential’ criteria shown below so please ensure that your statement demonstrates in detail how you meet these requirements. Please make sure to state on your application which of the 2 roles you are interested in (see above). Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please visit the Civil Service Careers website where you can find further information on the use of AI in the application guidance section. Essential criteria: - Experience of business-to-business marketing and/or launching new products or commercial initiatives (only essential for the Commercial Marketing Officer role) - Commercially aware, experience of commissioning and managing suppliers, working to budget and setting and meeting targets (only essential for the Marketing Officer role) - Hands-on experience of developing and managing successful multi-channel marketing campaigns from start to finish (including multimedia, email and social media) - Excellent written English, with versatile copy editing skills - Excellent interpersonal and team-working skills, experience of working in and leading project teams, presenting and influencing - Excellent organisational and project management skills, can work flexibly, think creatively to solve problems, and demonstrate sound judgement - Numerate and able to interpret data and statistics, proficient in Excel and database use (only essential for the Commercial Marketing Officer role) In the event of a high volume of applications we will conduct an initial sift based on the following essential criteria: - Experience of business-to-business marketing and/or launching new products or commercial initiatives (for the Commercial Marketing Officer role) - Commercially aware, experience of commissioning and managing suppliers, working to budget and setting and meeting targets (for the Marketing Officer role) Sponsorship: We are unable to offer sponsorship for this role. Job Description Commercial Marketing Officer Job Purpose Develop and manage a range of marketing campaigns and ongoing activities to support The National Archives commercial strategy, with a particular focus on our professional and business-to-business commercial products and services such as the Image Library and Digitisation Services. Provide marketing and brand support to Licensing and Publishing projects, working with external partners to launch and promote new products and publications to consumers. Support Research, Grants and Academic Engagement’s strategic marketing and communications needs, including events, conferences, social media and digital engagement (e.g. video). Work collaboratively with all departments across the organisation (e.g. Archives Sector Leadership, Research, Digital, wider Marketing & Comms teams) to deliver our new strategic objectives, supporting The National Archives vision. Role and Responsibilities Relationships and research: Build strong relationships with The National Archives’ commercial teams, understand the products and customer environment and identify marketing requirements and objectives. Understand existing and potential customers by building personal networks, carrying out or commissioning market and customer research and collating existing sales and marketing data. Identify and grow new markets and audiences for The National Archives’ products in the business, academic and cultural sectors. Liaise regularly with external commercial partners to support their marketing delivery plans and pillars for product launches and ongoing promotion. Work with external consultants to develop and execute new commercial projects as needed. Strategy and innovation: Develop cost-effective marketing strategies for existing and new products and for customer acquisition and retention. Produce marketing strategies for key products and services to meet overall objectives set by Marketing Manager and commercial teams. Work with Research, Grants and Academic Engagement on marketing and communications for strategic initiatives, including events and conferences, social media and digital engagement (e.g. video) Work with the Image Library team on the Image Library’s website to ensure content is updated regularly and marketed effectively. Lead and advise on marketing to support our new brand licensing initiative. With the Marketing Manager, devise a longer-term strategy to build The National Archives’ capacity for commercial marketing, e.g. improving data platform, raising profile in key markets, developing tools and skills in-house. Plan, prioritise and organise resources. Prepare budget plans and evaluation reports for the Marketing Manager. Effective delivery: Create audience appropriate multi-channel content including social media, email newsletters, website, print, and onsite touchpoints. Plan and deliver campaigns on time and to budget, coordinating effectively with functions across The National Archives. Use a range of marketing channels and techniques including email, direct mail, events, displays and print materials, social media and e-marketing, advertising etc. Ensure commercial marketing is of consistently high quality and follows The National Archives’ brand. Ensure all marketing outputs adhere to visual identity and editorial guidelines. Pull together and lead interdisciplinary project teams, communicate and negotiate effectively with colleagues and suppliers. Proactively contribute to the development of the team and its role in the organisation. This will include working with colleagues to share knowledge and advice and representing the team at meetings with other departments and project teams, establishing credibility and trust. Contribute towards the development and delivery of the wider Marketing and Communications strategy. Set targets for campaigns, monitor performance and report back on results to the business owners and wider marketing team. Working Conditions Normal office environment Display Screen Equipment user Person Specification Essential criteria: Experience of business-to-business marketing and/or launching new products or commercial initiatives Hands-on experience of developing and managing successful multi-channel marketing campaigns from start to finish (including multimedia, email and social media) Excellent written English, with versatile copy editing skills Excellent interpersonal and team-working skills, experience of working in and leading project teams, presenting and influencing Excellent organisational and project management skills, can work flexibly, think creatively to solve problems, and demonstrate sound judgement Numerate and able to interpret data and statistics, proficient in Excel and database use Desirable criteria: Experience of marketing in design, academic or image library sectors Experience of design, brand management and corporate identity Knowledge of the cultural sector; interest in history and archive sector Understanding of marketing in public sector context Marketing Officer Job Purpose You will develop and manage a range of marketing activity and projects to support The National Archives’ business plan and marketing objectives. You will lead on events marketing, supporting programming teams to shape, present and promote engaging events for public and research audiences. You will support our retail team with seasonal and timely campaigns. You will maintain relationships with and grow our audience(s), design strategies to increase event and retail sales and support a diverse and variable portfolio of projects to reach audiences, using print and digital channels. You will support the Marketing Manager and Senior Marketing Officer manage relationships with external partners, organisations and suppliers including external agencies, designers and producers, liaising with tourism bodies and building reciprocal relationships with peer organisations. Role and Responsibilities Relationships and research Build strong relationships with audience-focused teams within The National Archives, partnering with them to set and achieve marketing goals. Work collaboratively with other teams (e.g. Events and Exhibitions, Digital Services, Collections Expertise and Engagement, Education and Outreach) to achieve goals. Identify and grow new markets and audiences for The National Archives’ products and initiatives in the business, academic and cultural sectors. Pull together and lead interdisciplinary, cross-departmental project teams, communicate and negotiate effectively with colleagues and suppliers. Strategy and innovation Develop cost-effective marketing strategies for existing and new products and for customer acquisition and retention. Support the development of audience strategies by trialling and evaluating new marketing approaches, and developing our use of customer data and digital and multimedia technologies. Plan, prioritise and organise resources. Prepare budget plans, track expenditure and produce and share evaluation reports. Plan and execute public/customer communications plans e.g. around service changes, information campaigns. Effective delivery Plan and deliver campaigns on time and to budget, coordinating effectively with functions across The National Archives. Use a range of marketing channels and techniques including digital and social media advertising, displays and print materials, social media and email marketing Ensure marketing is of consistently high quality and consistent with The National Archives’ brand and editorial guidelines. Develop design solutions for new initiatives which strengthen the integrity of The National Archives’ visual identity. Lead and contribute to specific Marketing or Public Engagement projects (e.g. programming) as required. Proactively contribute to the development of the team and its role in the organisation. This will include working with colleagues to share knowledge and advice, and representing the team at meetings with other departments and project teams, establishing credibility and trust. Contribute towards the development and delivery of the Marketing team strategy. Working Conditions Normal office environment Display Screen Equipment user Person Specification Essential criteria: Commercially aware, experience of commissioning and managing suppliers, working to budget and setting and meeting targets Hands-on experience of developing and managing successful multi-channel marketing campaigns from start to finish (including multimedia, email and social media) – especially to promote events and other cultural programming Excellent written English, with versatile copy editing skills Excellent interpersonal and team-working skills, experience of working in and leading project teams, presenting and influencing Excellent organisational and project management skills, can work flexibly, think creatively to solve problems, and demonstrate sound judgement Desirable criteria: Experience of design, brand management and corporate identity Hands-on experience of digital advertising, especially Meta and/or e-commerce advertising Knowledge of the cultural sector; interest in history and archive sector; understanding of marketing in public sector context The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy. Benefits Generous benefits package, including pension, sports and social club facilities, onsite gym, discounted rates at our on-site cafe and opportunities for training and development. Annual leave entitlement of 22 days per calendar year (rising to 25 after the first year, and incrementally to 30 days after six years) and 10½ days public and privilege holidays per annum. Any move to The National Archives from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/ ( opens in new window) Reasonable adjustments If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. If you need a change to be made so that you can make your application, you should: Contact The National Archives via careers@nationalarchives.gov.uk as soon as possible before the closing date to discuss your needs Complete the ‘Reasonable Adjustments’ section of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must pass a disclosure and barring security check. People working with government assets must complete basic personnel security standard checks (opens in new window) Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in new window) Working for the Civil Service The Civil Service Code (opens in new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. (opens in new window) The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. This vacancy is part of the Great Place to Work for Veterans initiative. (opens in new window) Contact point for applicants: Name: The National Archives Recruitment Team Email: careers@nationalarchives.gov.uk Further information If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact The National Archives via email: careers@nationalarchives.gov.uk If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-complaints/ (opens in new window)