As Editorial Manager, you will be tasked with ‘owning the editorial’ within the content department. You would source and manage freelance writers and also develop everything from day‑to‑day social content to long‑form eBooks, blogs and ghost‑written content, collaborating with the wider social and agency team. You will research, proof‑read and ultimately take responsibility for the quality of editorial from our team. You’ll proof‑read and QA content work, ensuring it’s of the highest possible standard and to a client’s TOV, guidelines and general writing best practice before sharing with the account team to deliver to the client.
Reporting into our Business Director, this position plays an integral part in building, managing and maintaining strong relationships with our direct client contacts as we bring the brands they represent to life in content across social and digital. You’ll conduct robust, insightful content audits with actionable outcomes and will also support our content strategists and planners to formulate solutions that set our content up for success. You should have experience writing across a range of industries, both B2C and B2B.
You will work as part of a dynamic, forward‑thinking team navigating all exciting areas of client writing. Our clients span industries from tech to finance, health, professional services, social platforms, lifestyle and autos – it’s a broad range and you’re the kind of person who enjoys stretching your writing with different styles, tones and formats according to the client need. While the role is broad, much of the editorial we produce is designed for C‑Suite and senior leaders, so you will have experience writing for this audience or understand how to adapt style accordingly.
You will be a go‑to content writing and research specialist in the agency, staying on top of this exciting, ever‑changing space in which you will learn something new every day and impact editorial wisdom to others.
Your role will also see you lend your expertise, insights and advice to the wider Red Havas network, working with the social team across other markets to ensure quality and consistency as relevant. You will take ownership of Red Connect’s LinkedIn presence and be excited about developing the business’ voice and audience on the platform.
You will be well versed in best‑practice social content creation and have the ability to ideate, manage freelance writers and craft your own ideas with minimal direction.
You’ll be the first and last written content touch‑point, ensuring design matches copy and both copy and design collectively meet the brief. You’ll be the sort of person who takes pride in excellent written work and fostering a culture of excellence within the team.
If you have a passion for writing content that people value and delivers value for clients, then we are the agency for you. If you don’t want to be boxed into one medium, typed up by a particular comms discipline, and are excited about a role that stretches you into a vast array of directions, then we’re definitely for you.
The Opportunity
Excel and evolve as part of a progressive and powerful global agency spearheading content and social media best practice globally – surrounded by a network of experts in the Earned, Social and Experience space to support you in your career.
Roles and Responsibilities
Key Objectives
* Manage content for the content and Red Connect team – briefing freelance writers, writing and proofing work
* Act as writer for the content team, responsible for producing written content for agency clients
* Ensure all writing is of highest standard possible, and is in line with client need, tone, audience
* Working alongside our content strategy / planning team to develop content ideas and plans that spans turning insights (company, competition, culture, consumer) into content engagement plans and concepts that attracts and retains audiences, and ultimately, drives success for our clients.
* Work with the design team to ensure synergy between written and creative elements of content
* Join client calls from an editorial perspective to help optimal, effective and efficient relationships with all clients
* Work closely with an account manager and business director to stay on top of client priorities
* Conduct robust research and content audits and deep dive into client needs to develop on‑point editorial
* Work closely with Global Head of Strategy as part of content strategy plans for clients, including conducting research and contributing editorial ideas to content plans
* Work with account manager to establish robust QA process to ensure all work that goes over to our clients is of the highest standard possible. Take responsibility for that QA process for your own work and freelance writers’ work
* Join regular WIP meetings relating to status updates on assigned accounts, both internally and externally with client or partner agencies
* Stay abreast of content approval process both internally and with client
* Strong collaboration and constant communication/integration with account teams and external stakeholders
* Liaison with internal teams surrounding delivery on client deadlines and expectations
* Lead content and editorial brainstorms where needed to formulate best ideas for clients – equally understand where working autonomously is needed to develop concepts and deliver back to the team
* Strong upward, downward and sideways communication with seniors, peers and juniors across internal and client teams
* Ability to review insights and optimise content according to data and learnings
* Sharing of relevant information relating to social media + editorial landscape
* Pro‑active approach to professional up‑skilling of yourself through proposed training and development both internally and externally
* Work with the business director and account manager to leverage internal tools to best derive insights (such as SEO, social listening etc) to help drive best‑in‑class content solutions for clients
* Positive and solutions‑oriented attitude - ability to spot potential issues ahead of time and pro‑actively form appropriate solutions in collaboration with relevant team members
Key Attributes
* Passionate people‑person
* Positive and solutions‑oriented attitude
* Extreme attention to detail and excellent command of grammar
* Experience writing in US and UK English valuable
* Driven and eager to learn
* Organised and punctual
* Creative thinker
* Strong writer
* Clear and timely communicator
#J-18808-Ljbffr