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Marketing executive

Norwich
Forward Travel
Marketing executive
Posted: 27 March
Offer description

About the Role

We’re looking for a creative Marketing Executive to join a fast‑growing Sports travel business working across performance marketing, brand‑led growth, and digital optimisation. This is a hands‑on role for someone who enjoys getting into the detail, testing ideas, analysing results, and turning strategy into execution.

You’ll work directly with the Head of Marketing, supporting multiple in-house brands across travel, sport and professional services in both B2B and B2C environments.

The role suits someone who is curious, data-driven, and comfortable switching between creative execution and analytical thinking. Our portfolio includes campaigns and partnerships linked to elite international sporting events — including global golf tours, motorsport and major football competitions — giving you hands-on exposure to world-class sporting organisations at scale.

Key Responsibilities

Performance & Paid Media Support - Assist with the planning, setup, and optimisation of paid campaigns across Meta, Google Ads, and other platforms - Build and manage ad assets (copy, visuals, video briefs) aligned to brand guidelines - Monitor performance metrics (CPL, CPA, ROAS, CTR, CVR) and flag insights and opportunities - Support A/B testing of audiences, creatives, landing pages, and offers

Content & Campaign Execution - Create and repurpose content for social media, email, and landing pages - Write clear, conversion‑focused copy for ads, emails, captions, and web pages - Support campaign launches for products, events, and travel experiences - Work with creators, partners, and internal stakeholders to deliver assets on time

Email & CRM Marketing - Build and schedule email campaigns using platforms such as Zoho - Segment audiences and support automation flows (welcome, nurture, post‑lead) - Ensure data hygiene and correct tagging of leads and contacts

Analytics, Reporting & Optimisation - Maintain performance dashboards and weekly/monthly reports - Analyse funnel performance from click to conversion - Support CRO initiatives on websites and landing pages - Use insights to make evidence‑based recommendations

Operational & Project Support - Manage tasks across multiple projects and deadlines - Maintain campaign documentation, asset libraries, and brand guidelines - Support the use of tools such as Zapier, Google Sheets, Canva, and analytics platforms

Social & Content Strategy – Build execute & scale social & content strategies across internal brands, including outreach activities & community growth projects.

What We’re Looking For

Essential - 1–3 years’ experience in a marketing or digital marketing role - Strong understanding of paid & organic social and/or social fundamentals - Confident copywriting skills with attention to detail - Comfortable working with data, spreadsheets, and performance metrics - Organised, reliable, and able to manage multiple priorities - Commercial mindset: understands that marketing exists to drive results & growth

Desirable - Experience in travel, sport, hospitality, or professional services marketing - Familiarity with Meta Ads Manager, Google Ads, GA4, and Zoho - Experience with email platforms (Klaviyo, Mailchimp, Zoho) - Basic understanding of CRO, landing pages, and lead‑gen funnels - Canva or light design/video editing skills

Personal Attributes

· Naturally curious and keen to test and learn

· Skeptical thinker who questions assumptions and looks for evidence

· Proactive self‑starter who doesn’t need heavy supervision

· Comfortable working in a fast‑moving, dynamic environment

· Clear communicator who can explain performance simply

What You’ll Get

· Exposure to multiple brands, sectors, and growth stages

· Direct access to senior strategy and decision‑making

· Real responsibility and the chance to shape campaigns end‑to‑end

· Flexible working and a results‑focused culture

· Clear progression as the brands continue to grow

· Global Travel opportunities



What We Offer

· Competitive salary

· Remote working opportunities

· Ongoing training and system support

· Supportive team environment

· Company Pension Scheme

· 22 days holidays (pro rata) with Bank hols, loyalty days for full years’ service up to an extra 5 days.

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