Nutritional Beauty London Ltd
* Job Title: Digital Marketing Manager
* Based: Stratford, London (Olympic Park) & Remote – 3 days in office (Tues/Weds/Thurs) required
* Permanent full-time role: Monday-Friday 9am-5.30pm
* Salary: £40,000 - £45,000 hybrid working, great holiday allocation, pension, cycle to work scheme and additional staff benefits.
Who We Are
Nutritional Beauty London Ltd, trading as Hair Gain, is a rapidly expanding, female founded hair care brand dedicated to creating results driven products that are scientifically formulated to nourish, revitalise and support healthy hair and restore hair confidence. For the last five years, we have developed a growing range of world class, solution-based haircare supplements, topicals and accessories that support hair care regimes across the globe and make a real difference to the lives of those that use them.
We are pleased to announce we have an exciting opportunity for a data driven, organised and ambitious Digital Marketeer to join the Hair Gain team.
Responsibilities include
* Maintain and refine profitable trading activity through analytics, process changes, deploying new metrics and team development.
* Effective communication of commercial performance and relevant metrics to the marketing team and founder.
* Support the Head of Strategy to oversee and progress projects across all key lines (DTC, Marketplace & Retail) relating to commercial performance.
· Manage all DTC Shopify online activity and be fully accountable for net sales performance versus budget and site KPIs.
· Use data and insight to drive continuous optimisation across communications, with a strong emphasis on measurement and test and learn.
· Manage, develop, and drive all promotional channels as part of the overall strategy including email marketing, SMS, PPC and affiliates.
· Manage external agencies to ensure they are meeting targets and deadlines.
· Create monthly and quarterly reports on DTC & Marketplace trading and KPI performance and present back to the wider team.
· Develop and implement the trading calendar and digital initiatives that drive profitable customer acquisition, conversion and retention.
· Enhancing customer journeys across all digital channels.
· Work closely with our Creative Director & social team to support dynamic campaigns that drive traffic to the website and to our retail partners.
· Nurturing & growing our subscription models.
· Continuously developing website and digital infrastructure to optimise conversions and customer experience.
· Strategising and planning email marketing newsletters and continuously testing and optimising customer segments within our CRM platform, Klaviyo to support our DTC and retail channels.
· Creating and managing paid social ads on META and Google Ads.
· Working with our Social Media Manager to nurture and grow the brand ambassador program.
About You
* Previous E-commerce experience essential (at least 4 years), ideally within the hair, beauty or wellness industry.
* A commercially focused, data driven digital marketeer, who excels at translating data and customer insight into deliverable and profitable digital strategies.
* Thrives in a fast-paced start-up environment.
* Has a strong knowledge of ecommerce analytics tools and Shopify apps.
* Has a clear understanding of financial measures of performance.
* Proven experience in managing digital marketing campaigns across multiple platforms, including setting up, monitoring, and optimising campaigns to deliver outstanding ROI.
* Is self-motivated and committed to drive performance and growth.
* Experience of UX/customer journey improvements to influence trade and customer experience.
* Strong experience of working directly with a founder/s.
* Has effective project management skills and the ability to handle multiple projects simultaneously and meet deadlines.
* A logical thinker with excellent analytical skills and attention to detail.
* Experience managing or assisting in managing external agencies.
* Experience using the following platforms is highly desirable: Shopify, Klaviyo, GA4, AWIN, Google Ads, Recharge, META ads manager.
* A good knowledge of customer behaviour and the ability to leverage customer insights to drive marketing decisions.
Contact
If you would like to apply for this role please contact sarah@hairgainnow.com
Equal Opportunities Statement
Everyone is welcome: We celebrate different ideas, perspectives, and backgrounds here at Hair Gain. We are an equal opportunities employer and do not discriminate against gender, medical history, national origin, race, sexual orientation, age, disability, political affiliation, family, or parental status. We take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.
www.hairgainnow.com
Follow us @hairgainnow