Marketing Director (VP Sales & Marketing or Head of Sales & Marketing also considered) Northern England Hybrid
A board‑level marketing leadership role at a profitable, founder‑led UK technology business at a defining commercial moment.
About the company
A UK‑based, AI‑led data and technology business serving the public sector. Founder‑led, profitable, scaling, and backed by an institutional growth investor. The business has spent several years building a proprietary product set and is now entering a category‑defining phase, with its methodology recently adopted as a national standard.
The role
A hands‑on, number‑carrying marketing leadership role at board level, reporting directly to the founder CEO and working closely with the Executive Chair. The model is marketing‑led, with the sales function operating on a dotted‑line basis for pipeline cadence and reporting.
You’ll own:
* Marketing‑sourced pipeline against agreed revenue targets
* Account‑based marketing into a finite, named UK customer base
* Sales and marketing alignment, including SLAs, qualification and handover
* Customer marketing for retention and upsell across the existing base
* Brand and category leadership through the next phase of growth
* Marketing operations, attribution and board‑level reporting
Who we're looking for
A B2B SaaS, technology or data marketing leader, currently in a Marketing Director, Head of Demand Generation, Head of Growth or smaller‑business CMO role, ready for the step up to a first proper board‑level seat.
Essential experience
* Personal ownership of marketing‑sourced pipeline against revenue targets
* Account‑based marketing into a finite, named target market, not high‑volume lead generation
* Built and operated SLAs with sales teams in a peer relationship
* Hands‑on campaign execution: writing briefs, building dashboards, running campaigns yourself
* Marketing operations fluency across CRM, automation, attribution and conversion analytics
* Comfort reporting at board and investor standard
Desirable
* Public sector or regulated‑industry buying experience
* Familiarity with framework procurement (G‑Cloud, ESPO, YPO, KCS)
* Experience designing or operating sales commission plans
* Background in a PE or growth‑equity backed scale‑up environment
What you'll get
* A board‑level role at a profitable, scaling business at a once‑in‑a‑decade commercial moment
* Direct working relationship with the founder CEO and a hands‑on Executive Chair with multiple successful exits behind them
* Genuine ownership and the autonomy to build the marketing function properly
* A small, tight team operating with the pace and clarity of a founder‑led business
* Hybrid working with regular in‑person collaboration at the Northern England head office
Suited to a candidate based in Northern England within commutable distance of the head office.
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