Senior Marketing Executive, Social Media
Location: Noida Sector 62, UP, IN, 201309
Department: Academic India – Marketing (IBHO)
Job Title
About the Role
Introduction – the ‘why’
This is an opportunity to play a critical role in growing, engaging, and retaining OUP’s academic social media communities. As a Senior Marketing Executive, you will support both paid and organic social media activity while helping to convert audiences into leads, customers, and active advocates.
You will manage campaigns, maintain analytics and best practices, and advise the wider Academic Marketing group. This role sits at the heart of digital community engagement, blending creativity, data-driven insights, and strategic communication.
Opportunity – the ‘what’
What you will be doing day-to-day
* Manage the daily operations of OUP Academic and Karger social media accounts, including reviewing and scheduling content.
* Review content for quality, alignment with best practices, and ensure objectives and KPIs are set.
* Maintain healthy posting schedules and content variety.
Paid campaign support
* Work with the Paid Social Manager and Karger Community Relations team on advertising campaigns.
* Set up, monitor, and report on paid social campaigns.
* Provide accurate and timely results within agreed timelines.
Customer and crisis management
* Monitor social channels and handle customer complaints and urgent communication issues promptly.
* Use pre-approved wording where possible and elevate issues appropriately.
* Identify potentially negative content early and take appropriate action.
Responsive and engagement-focused content
* Identify opportunities based on trending hashtags, conferences, and active academic conversations.
* Work with colleagues to develop responsive content that fosters community engagement.
Analytics and optimisation
* Track core social media metrics against KPIs.
* Update monthly analytics reports for internal use.
* Recommend improvements for underperforming content.
* Collaborate to improve content across all channels continuously.
About You
Attributes
* Excellent interpersonal and communication skills, with the ability to build strong relationships.
* Strong editorial judgement and writing/copyediting skills.
* Able to manage time effectively while handling multiple tasks.
* Strong understanding of and experience in social media marketing.
Education
* Bachelor’s degree or equivalent work experience.
Previous Experience
* 1–3 years of experience managing social media for business (X, Meta, LinkedIn).
* Experience with social media advertising and analytics.
* Experience collaborating with diverse stakeholders.
* Proficiency in Microsoft Word, Excel, and PowerPoint.
* Experience using social media tools such as Sprinklr or Hootsuite.
Queries
Please contact aarti.rana@oup.com with any queries relating to this role.
Dependent on skills and experience.
Please apply on Careers.oup.com.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
Job Category: Marketing & Communications
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