Location: Ashford, Kent (Office-based)
Salary: £38,000 – £40,000 + Bonus + Benefits
Hours: Full-time | Permanent
Diamond Search Recruitment are delighted to be representing our client — an innovative and sustainable organisation known for working to exceptionally high standards. Based in luxury offices in the heart of Ashford town, this is an exciting opportunity to join a forward-thinking business as their Digital Marketing Specialist, reporting directly to the Marketing Director.
We are currently recruiting for a Digital Marketing Specialist to spearhead a digital transformation. Reporting directly to the Marketing Director, this pivotal role will allow you to define and execute a robust digital strategy that aligns with brand values and drives exceptional user engagement, SEO performance, and online brand presence.
Key Responsibilities
Website Management & Optimisation
* Manage the day-to-day operation of the company website, ensuring content is fresh, relevant, and engaging.
* Implement SEO best practices to improve organic rankings and site visibility.
* Analyse website performance data to identify and action areas for improvement.
* Collaborate with content and design teams to maintain brand consistency and a premium user experience.
Email Marketing Campaigns
* Design and deliver targeted email campaigns with audience segmentation.
* Track and analyse campaign metrics, continuously optimising for engagement and conversions.
* Run A/B tests on subject lines, content, and calls to action.
Social Media Content
* Create and curate platform-specific content to grow brand awareness and engagement.
* Manage community interactions, responding to comments and queries.
* Monitor social trends and apply learnings to improve strategy.
Digital Advertising
* Oversee paid ad campaigns across Google, social, and other relevant channels.
* Use performance analytics to refine targeting and ad creatives.
* Ensure all campaigns are aligned with brand messaging and goals.
Lead Generation & HubSpot Management
* Lead the implementation and optimisation of HubSpot for CRM, email marketing, and lead generation.
* Monitor and improve conversion rates through data analysis and strategic adjustments.
Content Optimisation & Digital Platforms
* Ensure all digital content is mobile-optimised and digitally accessible.
* Recommend repurposing strategies to expand content reach and impact.
Product Library & E-Commerce Platform
* Collaborate with European teams to market and update product listings.
* Promote our client’s e-commerce platform to drive traffic and increase sales.
Digital Marketing Projects & Strategy
* Manage diverse digital initiatives from integrations to digital partnerships.
* Stay ahead of digital marketing trends, recommending new tools and platforms.
* Lead internal workshops to promote the adoption of digital platforms.
Digital Outreach & Online Presence
* Refine and review online engagement strategies to maintain a strong digital presence.
* Build relationships with online communities and influencers to amplify brand reach.
Qualifications & Skills
* Bachelor's degree in Digital Marketing, Communications, or a related field.
* Proven experience in digital marketing with a strong focus on website management, SEO, email marketing, and digital advertising.
* Proficient in HubSpot and a wide range of digital marketing tools.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent communication skills and a collaborative approach to working across departments.
What’s in it for you?
£38,000 – £40,000 salary depending on experience
Performance-based bonus
Free Parking
Private Medical Cover
Stunning, luxury offices in the centre of Ashford
Work with a sustainable, values-led business
Career progression and personal development opportunities
Collaborative, modern working environment
If you're a results-driven digital marketing professional looking to lead strategy and make a meaningful impact, we’d love to hear from you!
Diamond Search Recruitment is acting as an Employment Agency regarding this vacancy