Head of growth (performance marketing)

🧠 The Role

We’re HonestBrands, the fastest growing e-com community in the UK.

We’re not gurus, we’re DTC operators who also help people start and scale e-com brands.

This is not a stuffy corporate bullshit role.

We’re looking for someone who is high agency who can help us 4x the business in the next 2 years.

Help us grow and you’ll be rewarded.

You’ll be building our marketing team from the ground up working closely with the founder.

You’ll be:

* Driving paid performance (Meta, YouTube, etc.)
* Building a world-class creative pipeline (UGC, ads, angles)
* Hiring and leading a lean, killer marketing team
* Owning CAC, MER, and revenue growth


If you like scaling things, breaking things, fixing them, and then scaling again — you’ll fit right in.


🎯 What You’ll Own


📈 Paid Growth

* Scale and optimise paid channels (Meta, YouTube, Google)
* Manage significant budgets and push for efficient growth
* Constantly test, iterate, and find new angles
* Manage our editors, media buyer, agencies and creators


🎬 Creative Engine

* Build a creative machine of:
* UGC creators
* Creative strategists
* Video editors
* Drive high-volume creative testing (hooks, formats, offers)


🧩 Team Building

* Hire and manage:
* Media buyers
* Creative strategists
* Email/SMS marketers
* Affiliate managers
* Bring in and manage specialist agencies where needed
1.
⚙️ Systems & Strategy

* Build processes for:
* Creative testing
* Campaign scaling
* Performance tracking
* Work closely with founders on growth strategy


🔍 What We’re Looking ForMust-haves:
* Proven experience scaling paid ads (Meta + ideally YouTube)
* Managed serious budgets (£50k–£500k+/month range)
* Strong understanding of creative strategy (not just media buying)
* Deep understand of all acquisition channels
* Experience hiring and leading a team
* Comfortable owning numbers (CAC, MER, ROAS)
* Proactive and high agency — you don’t need telling what to do


Bonus points:
* Ecommerce / DTC background
* Experience working with UGC at scale
* Experience managing agencies (and knowing when to fire them)
2.
🚩 This is NOT for you if:
* You’ve only ever “managed campaigns” without real ownership
* You prefer brand marketing over performance marketing
* You only want to manage people, not get your hands dirty
* You’ve never hired or led a team
3.
💥 This IS for you if:
* You’ve scaled ad accounts and can prove it
* You think in tests, systems, and leverage
* You care about results, not just activity
* You want real ownership (and accountability)
* You’ve crushed growth at a DTC brand and fancy a change of roles


🎁 What You Get
* Real ownership over growth (no micromanagement)
* Ability to build your own team from the ground up
* Fast-moving environment — ideas → execution quickly
* Direct impact on revenue
* Trips to Barcelona and London


We’re not looking for a “marketer.”

We’re looking for a builder.