As Paid Advertising Lead, you will lead both Paid Search and Paid Social for our largest accounts. As an 'oracle' in these areas, you will act as the go-to authority for relevant subject matter queries and support the Paid Advertising Manager with top-level action-plans.
This role is ideal for someone who excels and has an interest in both channels, thrives on solving complex challenges, and enjoys contributing to frameworks and performance growth without needing to perform departmental management duties.
Key Responsibilities:
Channel Expertise & Strategy
* Be the 'oracle' for both Google and Meta platforms, covering Paid Search, Shopping, Remarketing, and Paid Social.
* Optimise multi-channel strategies and help design full-funnel approaches through our SPACE and BAU framework models. Understanding how they can work together to grow the overall account is fundamental.
Framework Contribution & Innovation
* Help build the rate card with new, value-adding services alongside the Paid Advertising Manager.
* Assist in integrating Paid channels more effectively within client strategies, with particular focus on cross-channel synergy.
* Support the Paid Advertising Manager in stress testing and suggesting enhancements for both the JUPITER (Google framework) and CALLISTO (Meta framework) which can be presented to the Service Director.
* Contribute innovative ideas that improve efficiency or client outcomes.
Campaign Management & Performance
* Be able to independently plan, build, and optimise paid advertising campaigns.
* Analyse and communicate performance trends across both search and social.
* Propose strategic shifts and improvements, ensuring growth targets are met.
Internal Collaboration & Support
* Act as a strategic guide for larger and more complex accounts.
* Deliver Search and Social insights when required, helping communicate pertinent intel and recommendations to the Client Services team.
* Contribute to onboarding and initial scoping for high-impact clients, ensuring media strategy is appropriately aligned.
* Support junior team members by acting as the internal expert on relevant subject matter issues and questions.
Desired Skills and Qualifications
* Proven Expertise: Demonstratable experience in both Google Ads (Search, Shopping, Remarketing) and Meta Ads.
* Strategic Flexibility: Demonstrated ability to build and scale campaigns across both acquisition and brand-building goals, understanding when to prioritise one KPI over the other.
* Creativity: Be able to demonstrate a creative mindset, to support Meta awareness strategies.
* Continuous Learner: Stays updated on the latest tools, trends, and best practices in paid advertising.
* Excellent Communication: Strong communication skills to support client strategy and internal collaboration.
* Commercial mindset: Always spotting opportunities for growth or innovation.
KPIs
· Paid Media Spend Growth: Track increases in client spend on paid media. It also refers to the number of SKUs migrated in our JUPITER framework.
· Paid Media Revenue/Profit Growth: Monitor growth in revenue or profit generated from paid media campaigns.
· Brand Awareness: Track increases in brand awareness culminating primarily from the social function.
Salary & Benefits:
· A competitive salary ranging from £32,000 to £45,000, commensurate with experience.
* Commission for upsells.
* Hybrid working environment.
* Salary Sacrifice Scheme available.
* Corporate Tastecard.
* A collaborative and innovative workplace culture.
* Opportunities for professional development and continuous learning.
* 25 days of holiday plus bank holidays.
* 1 additional day of holiday for each year of service (up to a maximum of 30).
Job Type: Full-time
Pay: £32,000.00-£45,000.00 per year
Benefits:
* Flexitime
* On-site parking
* Work from home
Ability to commute/relocate:
* Sheffield S3 8BZ: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Sheffield S3 8BZ