Overview
As Creative Lead you'll be a generator of ideas; a visual thinker whose primary focus is to develop innovative concepts and bring client briefs to life through compelling, on-brand ideas. While hands-on design skills are valued, your strength lies in your ability to visualise, articulate, and champion creative solutions that drive campaigns, activations, and sponsorships forward. This is a mid-weight creative role with potential to develop further in role. Working on creative ideas and concepts against client objectives & briefs you'll brainstorm and develop creative concepts for campaigns, activations, and sponsorships; translating client briefs into innovative, on-brand ideas that resonate with target audiences. You'll collaborate with consultants, strategists, and producers to pitch creative solutions and refine concepts, presenting ideas to clients and internal teams, incorporating feedback to refine and strengthen concepts, working closely with strategy, account, and media teams to ensure creative aligns with campaign objectives.
Responsibilities
* Develop concepts for live events, fan activations, and experiential marketing—especially around sports and entertainment.
* Visualize and help design signage, merchandising, and interactive experiences for stadiums, arenas, or fan zones (working with designers as needed).
* Coordinate with vendors and production teams to ensure brand consistency and impactful execution on-site.
* Monitor competitor campaigns and industry innovations to inspire fresh approaches and suggest new and engaging ways to connect with fans and audiences.
* Use your "visual brain" to sketch, storyboard, or moodboard ideas—helping others see the vision, even if you're not executing the final design, guiding and inspiring designers and content creators to bring your concepts to life.
* Support new business by contributing to proposals and pitches with creative ideas.
* Evidence of both conceptual and tactical thinking: developing creative platforms and finding smart, effective ways to bring them to life across channels and media.
* A writer and a designer’s spirit: not necessarily a graphic designer, but someone whose craft is both verbal and visual, with the ability to shape compelling stories as well as sketch, mood board, or storyboard.
* Strong conceptual thinker with a passion for big ideas and storytelling and the ability to visualise and communicate creative concepts clearly—verbally, visually, and in writing.
* Comfortable turning to a roster of AI tools to support creative tasks while valuing the human side of craft, originality, and cultural insight.
* Experience collaborating with multidisciplinary teams (strategy, consultancy, design, production) and comfortable in presenting to clients and adapting ideas based on feedback.
* Awareness of trends in sports, entertainment, and digital marketing, demonstrating curiosity about culture and sport—even if not a direct fan, finds wonder in why and how sport is meaningful for communities and audiences.
Role Details
* This is a permanent role.
* The team is based in our London office but operates under flexible working arrangements. The team are hybrid, with presence in the office required one to two days per week.
* As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity: We embrace diversity and inclusion and value the unique perspectives and contributions of every individual.
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