Group Social Media Manager
In this role, you will work alongside the Group Digital Content Director to create innovative social media content for Barclays’ main group channels and the CEO’s personal LinkedIn. You will help implement a unified, group-wide approach to social media, encouraging innovation and collaboration across the business to maintain a consistent presence on all Barclays social channels. Additionally, you will proactively manage issues and reputational risks on social media platforms.
The ideal candidate is a creative and strategic thinker with a proven track record of running successful social campaigns for large organisations.
Responsibilities
* Collaborate with social media content creators, brand, marketing, and business teams to deliver engaging, creative, and compliant content.
* Set and track KPIs to measure success, engagement, reach, and sentiment, benchmarking performance against global competitors and leading brands.
* Oversee daily management of all group social media channels, including LinkedIn and X/Twitter.
* Champion new formats and creative approaches to increase reach and relevance.
* Drive effective channel management and identify new opportunities within social media.
* Lead the social media response during crises, working closely with communications, legal, and risk teams.
* Monitor and manage issues in real time to safeguard the brand’s reputation.
Qualifications
* Extensive experience managing social media for large organisations (financial services preferred but not required).
* Demonstrated success in building and growing corporate social channels.
* Creative thinker who upholds brand integrity.
* Excellent at managing stakeholders and influencing senior leaders.
* Comfortable working across different cultures and markets.
* Skilled in analytics, social listening, and reporting tools.
Purpose of the role
To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.
Accountabilities
* Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
* Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
* Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
* Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
* Management of marketing technology platforms, where applicable.
* Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
* Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.
Location: London
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