Digital Marketing Specialist - Maternity Cover
Digital Marketing Specialist - Maternity Cover
UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are currently recruiting for a Digital Marketing Specialist within our digital team. You will support the delivery of the digital marketing strategy for the UK and Netherlands and also EU wide activities. This is a full-time maternity cover role and will be based in our central London office off Regent Street.
Working closely with E-Commerce, organic social, omni-channel, PR and Marketing this role is a unique opportunity to contribute towards the growth of UNIQLO across e-commerce and store. The role will support in the management of the day-to-day operations of digital marketing channels across brand and performance to deliver a full funnel marketing strategy. Key channels involve paid search, paid social and affiliates to drive qualified traffic to the website, maintain site conversion rate, drive footfall to stores and overall sales and new customers.
You will be responsible for
* Support in the development of digital campaigns to target key business opportunities and address areas of need within the business in line with the digital marketing calendar
* Supporting the day-to-day management of digital marketing performance and brand campaigns across all channels, including briefing, reporting, IO management and invoicing
* Monitoring and analysing the performance of the campaigns using tools like Google Analytics and internal sales data
* Producing weekly and monthly reports across business performance channels and campaigns
* Supporting member acquisition strategies (email & app customers), online and in store to ensure a seamless omni-channel customer journey
* Working with the local marketing and PR teams to ensure alignment in marketing strategy between e-commerce and stores
* Organise workload effectively based on priority campaigns and activations
* Working closely with our digital marketing partner agencies to assess performance and drive success, including budgets management ensuring ROI across all objectives
* Collaborating with organic social and internal design teams to support in the creation of high-quality content to be used in our digital campaigns
* Identifying opportunities and content partners to accelerate both the online and physical store business, leveraging data from e-commerce digital tools and proactively propose ideas and/or solutions for the Marketing team and other
Skills, Experience and Attributes:
* Broad understanding of the digital marketing landscape able to utilise key levers that drive KPI success (MUST-HAVE)
* 1-5 years’ prior work experience in Digital Marketing or Performance Marketing in European markets, preferably in the retail or fashion sector or in a digital agency working with E-Commerce clients (MUST-HAVE)
* Strong interest or experience in E-Commerce, Digital Marketing channels, trends and innovations from both a brand and a performance marketing point of view (MUST-HAVE)
* Strong analytical skills, with a demonstrable track record in leveraging data to generate insights to feed into marketing campaigns (MUST-HAVE)
* Good working knowledge in Google Analytics, Google Ads, Meta, TikTok and Pinterest Ads managers as well as MS Office, and Excel (Google Looker Studio and Funnel IO also preferred but not essential) (MUST-HAVE)
* Fluency in English required, any other European language a plus (NICE TO HAVE)
* Data-driven mindset with excellent communication and coordination skills (MUST-HAVE)
* Ability to multi-task, and meet deadlines with minimal supervision (MUST-HAVE)
* Creative and proactive mindset with a strong motivation to accelerate business growth (NICE TO HAVE)
* Ability to work in a multi-cultural setting and across geographies, international experience a plus (NICE TO HAVE)
UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site: https://www.fastretailing.com/eng/privacy/eurecruitment.html
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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