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Demand Generation Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: UK - London
Reporting To: Ben O'Dell
Description
Your new company
A tech scale up with Big Plans...When you join Exclaimer, you will be joining a global SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture.
Not heard of us?
We are the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. With our award-winning tools, organizations can simplify the management of email signatures to deliver consistent branding, promote marketing campaigns and company news, gather real-time customer feedback, and much more. Some of our customers include renowned companies such as Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. We have over 260 employees worldwide.
As we embark on the next stage of our journey we are looking for a Demand Generation Marketing Manager to help us complete a shift from lead to demand. This means scaling inbound pipeline performance to meet growth expectations, ensuring our channel balance is right, our activity is optimised and scalable, and fostering a culture of experimentation around new channels and tactics. This means the dark funnel and dark social will all be a part of your vocabulary and you understand the difference between creating and converting demand.
You will be responsible for developing campaigns and working cross functionally with marketing, sales and product.. We're looking for a passionate and driven B2B marketing professional with an understanding of demand generation metrics and an eye for a great campaign.
Demand generation, and marketing at large, are integral to Exclaimer's success to date and in the future. In joining you'll be joining an empowered and trusted component of our future success.
Key Responsibilities
* Develop, optimise and scale demand generation initiatives to ensure our Inbound motion outperforms our inbound pipeline and revenue targets as part of a team.
* Lead development and implementation of strategies for automated nurture campaigns, SEO, content marketing, and digital PR, and tracking and analyzing the effectiveness of each campaign.
* Demonstrated experience of ideating, building and running paid and integrated campaigns.
* Develop integrated paid and organic programs that communicate product value to our target audience and increase inbound pipeline.
* Report on marketing activities and track effectiveness, performance and ROI of marketing spend.
* Work closely with our Brand, Content, Events and Product Marketing teams to ensure activity aligns with targets.
* Operate hand-in-hand with Sales leadership to create feedback loops and improve inbound pipeline conversion.
* A demand generation evangelist. You are 100% bought into the demand generation mindset and will act as an evangelist for this within the team. We love a good demand gen podcast and can't wait to hear yours.
Skills, Knowledge and Expertise
* You have 5+ years experience in a similar marketing role with clear evidence of impact (Ideally to be within a B2B Technology or SaaS organisation)
* You have a growth mindset and are eager to learn, test and develop new ideas.
* You have strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
* With a deep understanding of optimization requirements you can deliver growth at the different stages of the funnel.
* You have experience running and managing paid advertising, social and integrated multichannel campaigns.
* You bring in-depth knowledge of CRM and marketing automation systems, experience with SalesForce and Pardot is a strong asset.
* Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.
* An understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention).
Benefits
We offer you a challenging job in a growing international software company with a competitive remuneration structure. You will be part of a fun and hardworking team.
* Join a fast-growing SaaS company
* Work in an exciting, collaborative environment
* Hybrid/remote working
* Casual dress code
* Flexible Schedule
* Paid Time Off
NOTE: We work flexibly at Exclaimer (choose a work from home/office arrangement that suits you!). Some meetings and planning sessions would be in either our Farnborough or London office so some travel/in office attendance preferred
We default to running our recruitment process virtually
Exclaimer is an equal opportunity employer and people seeking employment with us are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.
Exclaimer does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Exclaimer is not responsible for any fees related to unsolicited CVs.
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