Marketing Manager - Swindon Summary This is a fixed term, job share role. Working 3 days a week, until 1 September 2026. We're looking for a Marketing Manager - Email to join our Performance Marketing team, to play a part in helping millions of people connect with nature, beauty and history. As our Marketing Manager – Email, you’ll play a vital role in delivering impactful, insight-led email communications that support our membership, fundraising, commercial income, and long-term loyalty. This is an exciting opportunity to bring your email expertise to the largest conservation charity in Europe, where your work will make a real difference every day. What it's like to work here This role sits within the Owned Channels team (email and web), part of the wider Performance Marketing function alongside paid media and digital products. As a newly formed team at the heart of the Communications & Fundraising Directorate, we work closely with colleagues across the Trust to create and deliver joined up, audience first campaigns that inspire support and drive growth. Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40–60% of your working week. This will be discussed in more detail at interview. What you'll be doing You’ll be an experienced digital marketer with specialist expertise in email and CRM. You bring curiosity, creativity and a continuous improvement mindset. You’ll lead the day-to-day development, execution and optimisation of email marketing campaigns across the National Trust. Working closely with the Senior Marketing Manager – Owned, as well as customer, content, analytics, regional and commercial teams, you’ll ensure emails are timely, relevant and aligned to key journey touchpoints. You’ll deliver high-performing email campaigns that support Trust-wide priorities, including membership, fundraising and commercial income. Using segmentation, behavioural triggers and personalisation, you'll ensure communications are tailored to audience needs and drive engagement. You'll apply insight, testing and analytics to continuously improve performance and champion data-led decision making across the channel, whilst maintaining high standards of deliverability, content quality, consent management and GDPR compliance. Working collaboratively across internal teams and occasionally with external suppliers, you'll deliver joined-up, audience-first email experiences and keep us current by championing innovation, automation and evolving best practices in email marketing. Who we're looking for Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the criteria below: Proven experience planning, delivering and optimising email marketing campaigns. Expert knowledge of email best practice—segmentation, personalisation, deliverability and compliance. Hands-on experience with CRM and email platforms (such as Salesforce Marketing Cloud, Taxi for Email or similar). Confidence using analytics, reporting tools and A/B testing to draw insights and identify improvements. The ability to work collaboratively with multiple stakeholders and manage campaign schedules effectively. Additional criteria for all other applicants: An understanding of inclusive, accessible communication standards. Excellent written communication skills and a keen eye for detail. The package The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too. Substantial pension scheme of up to 10% basic salary Free entry to National Trust places for you, a guest and your children (under 18) Rental deposit loan scheme Season ticket loan EV car lease scheme (for roles that meet the salary criteria) Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria. Flexible working whenever possible Employee assistance programme Free parking at most Trust places Click here to find out more about the benefits we offer to support you.